Leveraging its Major League Soccer (MLS) rights and its UEFA Champions League (UCL) partnership, PepsiCo snacks sub-brand Lay’s rolled out an integrated, limited edition product launch and competition campaign in the USA fronted by Argentina skipper and four-time UCL winner Lionel Messi who puts a chip/crisp brand-related spin on the classic soccer song ‘Olé, Olé,… Continue reading Messi Tweaks ‘Olé’ Soccer Chant To ‘Oh-Lay’s’ In MLS/UCL Limited Edition Chip Shot Activation
Tag: UCL
Heineken Turns Korean Laundromats Into 24-Hour Sports Bars For UCL Football Fans
Heineken leveraged its UEFA Champions League (UCL) sponsorship in AsiaPacific (APAC) by turning 24-hour laundromats into all-night sports bars so that Korea’s most passionate fans have a place to watch the final stages of the tournament. Objective The aim of the campaign was to bring Heineken’s umbrella ‘Cheers To The Real Hardcore Fans’ platform to… Continue reading Heineken Turns Korean Laundromats Into 24-Hour Sports Bars For UCL Football Fans
Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game
Leveraging the start of the UEFA Champions League 2023/24 knockout stages, UCL partner Lay’s teamed up with ambassadors and football legends David Beckham and Thierry Henry for a long-form, in-stadium shot spot filmed during a match called ‘Chip Cam’ Rolling out from 22 February, the spot – the latest content in the Frito-Lay brand’s ongoing… Continue reading Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game
Heineken Activates UCL Knock-Out Stages Via #FresherFootball Inclusivity Led ‘Cheers To The Real Hardcore Fans’
Heineken kicked off the UEFA Champions League knockout stages in the first week of February with a campaign building on its existing ‘Fresher Football’ marketing platform – which aims to make football more inclusive – called ‘Cheers To The Real Hardcore Fans’ which spans through-the-line content and a ticket competition. The brand’s recent UCL activation… Continue reading Heineken Activates UCL Knock-Out Stages Via #FresherFootball Inclusivity Led ‘Cheers To The Real Hardcore Fans’
Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Leveraging the restart of the tournament, February saw UEFA partner Mastercard launch a UEFA Champions League Web 3.0-based trivia game offering fans a chance to win tickets to this season’s London final. Fans can collect ‘Mastercard X UEFA Champions League’ branded digital passes via the newly introduced pass to priceless platform and the payments giant… Continue reading Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Football Legends Gerrard & Cafu Fly Down Memory Lane In UEFA Partner Turkish Airlines UCL Campaign
Turkish Airlines, an official partner of the UEFA Champions League, leveraged the 2023 Final (played on 1 June in Istanbul’s Atatürk Olympic Stadium) with a campaign fronted by football legends and former UCL rivals Steven Gerrard and Cafu who played in the famous 2005 final in the same stadium which saw Liverpool FC come from… Continue reading Football Legends Gerrard & Cafu Fly Down Memory Lane In UEFA Partner Turkish Airlines UCL Campaign
Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks
In the build up to the UEFA Champions League Final in May 2021, Mastercard rolled out a ‘statistics versus heart’ marketing campaign to run in parallel to its match mascot rights work (which switched from physical to virtual during the pandemic) and its priceless message from José Mourinho activation strand. Working with Opta’s Stats… Continue reading Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks
Don’t Drink & Start A League – Heineken & UEFA Champions League
On 18 April 2021 a group of 12 leading European football clubs issued a statement unveiling their plans to form a breakaway Super League and just two days later the project had collapsed due to overwhelming anger and opposition and Heineken – a partner of the UEFA Champions League (which would likely have been damaged… Continue reading Don’t Drink & Start A League – Heineken & UEFA Champions League
Lay’s Launch AI Personal ‘Messi Messages’ Videos To Leverage UEFA Champions League
Frito-Lay chip brand Lay’s leveraged its UEFA sponsorship rights around the Champions League last 16 round by enabling fans to use AI to create and send personalised video from Barcelona super star Lionel Messi. The ‘Messi Messages’ initiative enables supporters to send their friends a personalised message from Messi himself – well, a face-mapped… Continue reading Lay’s Launch AI Personal ‘Messi Messages’ Videos To Leverage UEFA Champions League
Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
As the UEFA Champions League finally returns after its COVID-19 enforced break, the tournament’s official beer Heineken has celebrated the restart with an integrated, multi-phase campaign spanning ambient, experiential, TV, social and giveaways which was spearheaded by a spot called ‘The Wait Is Over’. The hero piece of creative is a tribute to fan… Continue reading Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
Mourinho & A Facebook Messenger Chatbot Lead Heineken’s UCL ‘No More Excuses’
Heineken launches a new phase of its UEFA Champions League (UCL) activation, called ‘No More Excuses’, which aims to convince fans to tune in to the tournament. Timed to coincide with the start of the competition’s knock-out stages, this latest activation phase is fronted by José Mourinho, spans multiple content pieces and also features… Continue reading Mourinho & A Facebook Messenger Chatbot Lead Heineken’s UCL ‘No More Excuses’
