Frito-Lay chip brand Lay’s leveraged its UEFA sponsorship rights around the Champions League last 16 round by enabling fans to use AI to create and send personalised video from Barcelona super star Lionel Messi. The ‘Messi Messages’ initiative enables supporters to send their friends a personalised message from Messi himself – well, a face-mapped… Continue reading Lay’s Launch AI Personal ‘Messi Messages’ Videos To Leverage UEFA Champions League
Tag: Deep Fake
NFL Blends Historical Footage & AI To Bring Back Lombardi For Coin Toss ‘As One’ Unity Commercial
The NFL’s own pre-kickoff spot at Super Spot LV on 31 January saw a blend of historical footage, AI, an actor and an in-stadium hologram bring legendary coach Vince Lombardi back from the dead to deliver a message of unity in a form of pre-game motivational speach. Building on the NFL’s own season-long ‘It Takes All Of… Continue reading NFL Blends Historical Footage & AI To Bring Back Lombardi For Coin Toss ‘As One’ Unity Commercial
