Frito-Lay chip brand Lay’s leveraged its UEFA sponsorship rights around the Champions League last 16 round by enabling fans to use AI to create and send personalised video from Barcelona super star Lionel Messi. The ‘Messi Messages’ initiative enables supporters to send their friends a personalised message from Messi himself – well, a face-mapped… Continue reading Lay’s Launch AI Personal ‘Messi Messages’ Videos To Leverage UEFA Champions League
