Frito-Lay chip brand Lay’s leveraged its UEFA sponsorship rights around the Champions League last 16 round by enabling fans to use AI to create and send personalised video from Barcelona super star Lionel Messi. The ‘Messi Messages’ initiative enables supporters to send their friends a personalised message from Messi himself – well, a face-mapped… Continue reading Lay’s Launch AI Personal ‘Messi Messages’ Videos To Leverage UEFA Champions League
Tag: Chip
Adidas GMR Sees Wearable Tech Insoles Turn Real-World Football Skills Into FIFA Game Rewards
Adidas’ launched ‘GMR’: a wearable tech product designed to helps football fans earns points on EA FIFA Mobile which links real-world football with soccer gaming. ‘GMR’ (pronounced ‘gamer’), available in-store and online, is a tech-linked boot/trainer chipped smart tag for an insole which uses Google Jacquard technology to track the wearer/player’s speed, distance, shot power… Continue reading Adidas GMR Sees Wearable Tech Insoles Turn Real-World Football Skills Into FIFA Game Rewards
Intel Curates Its Own & You’re Own ‘Museum Of Me’
Why sponsor an exhibition when a brand can create its very own museum – and one that offers personalised exhibitions for just about everybody? Well everyone who has online access, a computer and a Facebook page. Intel’s Museum of Me creates a personalised gallery of any individual’s Facebook friends, interactions, photos and locations… Continue reading Intel Curates Its Own & You’re Own ‘Museum Of Me’
