Pizza Hut Malaysia leveraged the 2022 FIFA Men’s World Cup by working with Dentsu Creative Malaysia and Carat Media to leverage gamer anticipation, excitement and engagement through an in-game marketing initiative called ‘Cheese Codes’ which incentivised players to recreate the tournament’s key highlights, skills and goals in the mobile football gaming space (including FIFA Mobile,… Continue reading Pizza Hut ‘Cheese Codes’
Tag: EA FIFA Mobile
Adidas GMR Sees Wearable Tech Insoles Turn Real-World Football Skills Into FIFA Game Rewards
Adidas’ launched ‘GMR’: a wearable tech product designed to helps football fans earns points on EA FIFA Mobile which links real-world football with soccer gaming. ‘GMR’ (pronounced ‘gamer’), available in-store and online, is a tech-linked boot/trainer chipped smart tag for an insole which uses Google Jacquard technology to track the wearer/player’s speed, distance, shot power… Continue reading Adidas GMR Sees Wearable Tech Insoles Turn Real-World Football Skills Into FIFA Game Rewards
