A day ahead of the start of the Champions Trophy tournament, the International Cricket Council (ICC) and tech partner Intel are rolling out a campaign promoting a set of revolutionary cricket technologies which are being launched during the competition. The 2017 Champions Trophy, held in England and beginning on 1 June, sees the debut… Continue reading ICC & Intel Unveil Revolutionary Cricket Tech (Inc Drones, Sensors & VR) For The Champions Trophy
Tag: Intel
LeBron James Fronts Intel’s True VR ‘March Madness / Final Four’ 360-Degree Campaign
To leverage college hoops interest around the climax of March Madness, Intel’s ‘Final Four’ campaign is fronted by LeBron James and focuses on the brand’s 360-degree replay technology used through the tournament. Intel’s True VR is the ‘official virtual reality provider of the NCAA’ and the campaign supports Intel as it ups its virtual… Continue reading LeBron James Fronts Intel’s True VR ‘March Madness / Final Four’ 360-Degree Campaign
Intel & Gordon Team Up For Verizon Slam Dunk Contest ‘Drone Dunk’ At NBA All-Star Weekend
Tech-savvy basketball star Aaron Gordon teamed up with tech giant Intel for a spectacular ‘drone dunk’ at the Verizon Slam Dunk Contest during the 2017 NBA All-Star Weekend. During the 18 February Verizon Slam Dunk Contest, a core highlight of the 2017 NBA All-Star Weekend at the Smoothie King Center in New Orleans, Gordon… Continue reading Intel & Gordon Team Up For Verizon Slam Dunk Contest ‘Drone Dunk’ At NBA All-Star Weekend
Intel’s 360-Degree All-Star Instant Replay Activates MLB Partnership
Intel is one of several companies seemingly determined to ensure 360 Degree Replays become a pillar of sports broadcasting and it is using its partnership with Major League Baseball to X Mid July’s Major League Baseball All-Star Weekend saw the chip designer brought its 3D capture technology and its 28 strong camera units to… Continue reading Intel’s 360-Degree All-Star Instant Replay Activates MLB Partnership
Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
Intel allied with Lady Gaga at this year’s Grammys Awards to deliver a tech-led, on-stage musical tribute to the diverse talents of David Bowie The Academy Award-nominated and six-time Grammy-winning music titan infused her own artistry with a range of innovative Intel technologies in a multifaceted homage to the music legend during the CBS… Continue reading Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
Tech/Sports CES Live Data Partnerships Led By ESPN, Red Bull Media House & Intel Curie Collaboration
One of the stand-out trends at the Consumer Electronics Show (CES) in Las Vegas was for IT companies and sports brands to partner on tech-driven sport and fitness projects. These ranged from innovative, future-facing experiments to new product launches. Amoung three of the highest profile partnerships unveiled at CES 2016 were HTC and… Continue reading Tech/Sports CES Live Data Partnerships Led By ESPN, Red Bull Media House & Intel Curie Collaboration
Intel & Gaga Activative Recording Academy / The Grammys Partnership
The Consumer Electronics Show (CES) in Las Vegas, Nevada, seems an unlikely place to kick off a music sponsorship campaign, nevertheless that’s just what Intel did when it activated its Grammys sponsorship via a teaser video for a mysterious music campaign revolving around Lady Gaga. In the middle of Intel’s CES tech innovation keynote… Continue reading Intel & Gaga Activative Recording Academy / The Grammys Partnership
Intel/MTV’s Music Experiment: Social Creative Challenges 4 Free Gig Tickets
Music Experiment 2.0, an ongoing Intel/MTV alliance in which hip bands are booked to play secret shows in non-traditional venues and together they co-create an immersive experience for and by fans that are powered by Intel products. In summary, The Music Experiment” was a series of social media-driven, free, live shows held at secret… Continue reading Intel/MTV’s Music Experiment: Social Creative Challenges 4 Free Gig Tickets
Intel Sponsors Of Tomorrow: Re-mastered @ LNDN Design Festival
Intel is repurposing its ‘Remastered’ project at September’s London Design Festival with an interactive reinterpretation of Matisse’s Dancers. Remastered’s debut at a three day exhibition in One Marylebone in London saw the brand provide a platform for a set of contemporary artists to create and show digital interpretations of works by Turner, Dali,… Continue reading Intel Sponsors Of Tomorrow: Re-mastered @ LNDN Design Festival
Intel Curates Its Own & You’re Own ‘Museum Of Me’
Why sponsor an exhibition when a brand can create its very own museum – and one that offers personalised exhibitions for just about everybody? Well everyone who has online access, a computer and a Facebook page. Intel’s Museum of Me creates a personalised gallery of any individual’s Facebook friends, interactions, photos and locations… Continue reading Intel Curates Its Own & You’re Own ‘Museum Of Me’
Intel & HP Back ‘The LeBrons’ Cartoon Web Show
Intel and HP have teamed up with NBA superstar LeBron James to back his internet cartoon series The LeBrons. Miami Heat number one star and the game’s biggest current name is launching his own animated series to be screened on YouTube and his own site www.lebronjeames.com. Opening in the Spring, all proceeds generated… Continue reading Intel & HP Back ‘The LeBrons’ Cartoon Web Show
