Bleacher Report, a digital publisher of sports content and a division of Turner Sports, promoted its coverage of the 2022 FIFA Men’s World Cup through a nostalgic 90s style campaign that seems to draw creative inspiration from Disney/Pixar’s Toy Story. Launched ahead of the start of the tournament and led by a slightly satirical… Continue reading Bleacher Report Qatar 2022 Marketing & Content led By Toy Story Inspired Animation
Tag: Turner Sports
Turner Sports/Bleacher Report Promos New NHL Season & Engages Younger Audience Via ‘There’s Some Hockey in You’
An October campaign from Turner Sports’ TNT and Bleacher Report leveraged the start of the 2022/3 NHL season by targeting young adults not currently hockey fans with fresh and funny creative suggesting ‘There’s Some Hockey In You’. The campaign from one of the league’s official USA broadcast partners, created in harness with agency Mojo… Continue reading Turner Sports/Bleacher Report Promos New NHL Season & Engages Younger Audience Via ‘There’s Some Hockey in You’
Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off
The NBA launched is reimagined official league app in the final week of September through an integrated campaign which described the software application as ‘The All-In-One Destination for NBA Fans of Every Team’. The all new NBA App is a product developed by NBA Digital – the league’s joint venture with Turner Sports –… Continue reading Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off
Grant Hill, Game & Spots Fronts Invesco Integrated ‘Innovation’ Themed NCAA March Madness Activation
The global fund group Invesco leveraged its first year as an official NCAA March Madness partner through an integrated activation programme built around sports-related innovation and fronted by former NBA star Grant Hill. Invesco is the official asset management partner of the NCAA while its Invesco QQQ ETF (QQQ) is the NCAA’s official ETF and… Continue reading Grant Hill, Game & Spots Fronts Invesco Integrated ‘Innovation’ Themed NCAA March Madness Activation
NCAA Partner Aflac Tips Of NCAA March Madness Via Integrated Post-Pain Show Activation
On 11 March, US insurer Aflac activated its first season as an official corporate partner of the NCAA by launching a multi-platform, comic campaign to leverage the start of March Madness. Rolling out days ahead of the 14 March start of the NCAA Men’s Division I ‘Selection Sunday’ on official broadcaster CBS and Turner Sports,… Continue reading NCAA Partner Aflac Tips Of NCAA March Madness Via Integrated Post-Pain Show Activation
Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
March saw ESPN basketball analyst Jay Williams and comedian Seaton Smith step up to host the ‘Acura Less Talk Sports Network’ to leverage the auto brand’s March Madness college basketball rights. The idea is that Williams and Smith use as few words as possible to comment on the brackets, upsets and highlights of March… Continue reading Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
LeBron James Fronts Intel’s True VR ‘March Madness / Final Four’ 360-Degree Campaign
To leverage college hoops interest around the climax of March Madness, Intel’s ‘Final Four’ campaign is fronted by LeBron James and focuses on the brand’s 360-degree replay technology used through the tournament. Intel’s True VR is the ‘official virtual reality provider of the NCAA’ and the campaign supports Intel as it ups its virtual… Continue reading LeBron James Fronts Intel’s True VR ‘March Madness / Final Four’ 360-Degree Campaign
