Basketball megastar LeBron James fronted a new strand of Taco Bell’s marketing initiative aimed at freeing ‘Taco Tuesday’ for everyone in a May campaign by Deutsch LA which aims to rallying taco lovers and hoops fans to back the brand’s effort to cancel current trademark regulations around the phrase ‘Taco Tuesday’.. Nearly one week… Continue reading LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’
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Digitas USA Leverages New Season Via Fan-Informed ‘NBA Design Vision’ Project
As the new NBA season got underway, a US studio unveiled a fan-informed passion project called ‘NBA Design Vision’ which created and curated resonant visual identities and uniforms for each team in the league. This stylish piece of agency self-promotion from Digitas USA includes a logo, graphics package and uniform (association, icon, city and… Continue reading Digitas USA Leverages New Season Via Fan-Informed ‘NBA Design Vision’ Project
Miller Lite Tackles Illegal Streaming Via Country Rock Fuelled ‘Cantenna’ NFL Kickoff Campaign
Miller Lite’s NFL new season marketing campaign saw the beer brand take on illegal football streaming by creating a ‘Cantenna’ for cord-cutters to try and stop fans from relying on shady Russian sites for their Sunday football viewing. Working with agency DDB Chicago, Miller Lite created Cantenna: a genuine (albeit somewhat daft) can of… Continue reading Miller Lite Tackles Illegal Streaming Via Country Rock Fuelled ‘Cantenna’ NFL Kickoff Campaign
Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
March saw ESPN basketball analyst Jay Williams and comedian Seaton Smith step up to host the ‘Acura Less Talk Sports Network’ to leverage the auto brand’s March Madness college basketball rights. The idea is that Williams and Smith use as few words as possible to comment on the brackets, upsets and highlights of March… Continue reading Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
