North American brewing giant Molson Coors is returning to the NFL’s Super Bowl for the first time in decades and has begun teasing its Big Game marketing by igniting a ‘refreshment versus great taste’ debate over which of its two leading brands – Coors Light or Miller Lite – will feature in the joint Canadian/US… Continue reading Molson Coors Pits Coors Light v Miller Lite Against One Another In Pre Super Bowl Campaign Teaser
Tag: Miller Lite
Miller Lite Promotes Its ‘Big Game Metaverse Bar & Ad’ Ahead Of Super Bowl 2022
From 20 January Miller Lite rolled out a socially-led, PR-supported teaser campaign to promote the fact that the beer brand is building a bar in the metaverse to connect with fans during the 2022 Super Bowl. View this post on Instagram A post shared by Miller Lite (@millerlite) On that sacred Sunday in… Continue reading Miller Lite Promotes Its ‘Big Game Metaverse Bar & Ad’ Ahead Of Super Bowl 2022
Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting
As the 2021/22 football season moved into top gear across the USA, Miller Lite launched a line of six luxury rings for fans – which also come with free beer for life when brought together – to enable fans to celebrate reuniting together physically to watch football following the pandemic. The initiative was designed… Continue reading Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting
Miller Lite Teams Up With Rawlings To Create First-Ever Baseball Glove For Catching Beers
Miller Lite teamed up with Major League Baseball’s (MLB) official glove manufacturer Rawlings to create the ‘Relief Catcher’: an exclusive, custom-made baseball glove, engineered specifically for catching beers from friends while keeping a safe distance. The initiative, developed in harness with agency Sid Lee, aims to help Canadians make the most of a second… Continue reading Miller Lite Teams Up With Rawlings To Create First-Ever Baseball Glove For Catching Beers
Miller Lite Tackles Illegal Streaming Via Country Rock Fuelled ‘Cantenna’ NFL Kickoff Campaign
Miller Lite’s NFL new season marketing campaign saw the beer brand take on illegal football streaming by creating a ‘Cantenna’ for cord-cutters to try and stop fans from relying on shady Russian sites for their Sunday football viewing. Working with agency DDB Chicago, Miller Lite created Cantenna: a genuine (albeit somewhat daft) can of… Continue reading Miller Lite Tackles Illegal Streaming Via Country Rock Fuelled ‘Cantenna’ NFL Kickoff Campaign
Milwaukee Brewers & Sponsor Miller Lite Host Zoom Virtual ‘Happy Hour’ For Fans In Lockdown
Major League Baseball’s Milwaukee Brewers held a virtual fan event on Zoom inviting fans to dial in for a Q&A session with franchise players, personalities and executives. The first edition of the Brewers’ ‘Virtual Happy Hour’ series livestreamed on 23 April reached full capacity for the hour-long Zoom call. The cyber Happy Hour event was… Continue reading Milwaukee Brewers & Sponsor Miller Lite Host Zoom Virtual ‘Happy Hour’ For Fans In Lockdown
Miller Lite Teams Up With NFL Legend Witten For Surprise Dallas Football Fan Delivery Stunt
To kick off the early September start to the 2018/19 NFL season, Miller Lite linked up with legendary player and brand ambassador Jason Witten to surprise committed Dallas Cowboys football fans by delivering beer to their homes. The campaign, created by agency DDB Chicago, leverages Miller Lite’s status as ‘the Only Beer’ of the Dallas Cowboys. The… Continue reading Miller Lite Teams Up With NFL Legend Witten For Surprise Dallas Football Fan Delivery Stunt
Bud Light’s NFL Kick-Off Campaign Puts Snapchat Codes On Custom Cans
Ahead of the start of the NFL 2017/18 season, the league’s official beer brand Bud Light is taking a two-pronged promotional approach to leveraging pre-season excitement by rolling out a new set of team customised cans and using them to offer codes for a Snapchat led season-long competition. Thus the league’s official beer is… Continue reading Bud Light’s NFL Kick-Off Campaign Puts Snapchat Codes On Custom Cans
Miller’s Beer For The People QR Code Starts SXSW Work
South By Southwest Super Sponsor Miller Lite has revived last year’s ‘Beer for the People’ campaign at the 2012 festival. The Super Sponsor has been providing beer and badges for attendees for over a decade and its annual SXSW badge and wristband giveaway Beer For The People initiative is becoming something of a SXSW… Continue reading Miller’s Beer For The People QR Code Starts SXSW Work
Keselowski’s Live Nascar Tweets Are Miller Lite’s Gain
Penske Racing sponsor Miller Lite will be pleased with driver Brad Keselowski’s Twitter reaction during a break in racing at the weekend’s Daytona 500. After a Montoya collision, Keselowski posted messages on his Twitter account while he waited in his #2 Miller Lite Dodge car for the race to resume. NASCAR officials… Continue reading Keselowski’s Live Nascar Tweets Are Miller Lite’s Gain
