ECB Launch Children’s Dynamos Cricket Programme Via Zoom, App & Social Spot Digital-First Campaign To Drive Registrations

On 23 March the England And Wales Cricket Board (ECB) launched its annual campaign to drive registrations for its Dynamos Cricket programme: an initiative aimed at engaging 8 to 11-year-olds.   The 2021 digital-first campaign is led by a suite of social media assets which seek to boost programme registrations as the governing body seeks… Continue reading ECB Launch Children’s Dynamos Cricket Programme Via Zoom, App & Social Spot Digital-First Campaign To Drive Registrations

Exeter Chiefs Trio Surprise Children’s Hospice Families With A Video Story-Telling Session

Mid-March saw Exeter Chiefs trio Joe Simmonds, Jack Maunder and Tom O’Flaherty surprise the families of patients of the Children’s Hospice South West with an evening story-time session from Maunder’s own book.   The players surprised the families via Zoom to read bedtime stories to children with life-limiting conditions (and their families) who are being… Continue reading Exeter Chiefs Trio Surprise Children’s Hospice Families With A Video Story-Telling Session

Reebok Links With The Kickback For Latest ‘Our Legacy Is Now’ Creative Collaborator Campaign

On 10 February Reebok launch the latest phase of its evolving ‘Legacy’ marketing platform with a new spot called ‘Our Legacy is Now’.   The spot centres around The Kickback surprising 10 scholars from the Mott Hall Bridges Academy with sneakers, laptops, and internet access to help bring awareness to the digital education gap.  … Continue reading Reebok Links With The Kickback For Latest ‘Our Legacy Is Now’ Creative Collaborator Campaign

Liverpool, NH Foods & Wareing Link On ‘Cooking With Champions 2’ Player Cook-Off Challenge 

The last week of December saw Liverpool FC and sponsor NH Foods team up with Michelin starred chef Marcus Wareing to roll out the second round of its ‘Cooking With Champions’ social video series.   Following the social media success of the previous ‘Cooking with Champions’ campaign in August 2020,     the club and sponsor… Continue reading Liverpool, NH Foods & Wareing Link On ‘Cooking With Champions 2’ Player Cook-Off Challenge 

LFC & NH Foods Cook Up Zoom Shot ‘Cooking With Champions’ Social Campaign For New Season

Liverpool FC and NH Foods have rolled out a fun cook-off challenge with star players competing in a remote cook-off challenge. Shot on Zoom during the pandemic lockdown, the players cooked in their home kitchens against LFC chef Dave Lyons in the kitchens at Anfield.   The brief to agency Mob Sport from NH Foods… Continue reading LFC & NH Foods Cook Up Zoom Shot ‘Cooking With Champions’ Social Campaign For New Season

Mitsubishi Leverages England Rugby Rights Via Eddie Jones’ Zoom Call Coaching Masterclass

With the UK still largely in lockdown, England Rugby automotive sponsor Mitsubishi Motors sought to reinforce its reputation for up-skilling and supporting rugby volunteers through its ‘Volunteer Recognition Program’ by surprising five volunteer coaches with a surprise masterclass from England Head Coach Eddie Jones.   Working with sport and entertainment agency Engine, Jones tuned in… Continue reading Mitsubishi Leverages England Rugby Rights Via Eddie Jones’ Zoom Call Coaching Masterclass

Milwaukee Brewers & Sponsor Miller Lite Host Zoom Virtual ‘Happy Hour’ For Fans In Lockdown

Major League Baseball’s Milwaukee Brewers held a virtual fan event on Zoom inviting fans to dial in for a Q&A session with franchise players, personalities and executives.   The first edition of the Brewers’ ‘Virtual Happy Hour’ series livestreamed on 23 April reached full capacity for the hour-long Zoom call.   The cyber Happy Hour event was… Continue reading Milwaukee Brewers & Sponsor Miller Lite Host Zoom Virtual ‘Happy Hour’ For Fans In Lockdown