French football publication So Foot chose to cover the 2022 FIFA Men’s World Cup on and off the field, but understood that some of its readers decided to boycott the tournament due to bribery corruption and human rights abuses and so chose to offer them an alternative window on the world in the form of… Continue reading French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass
Tag: Masterclass
Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs
Samsung is empowering UK grassroots football through an initial contest and subsequent support programme via a programme called ‘The Grassroots Academy’ which sees the South Korean multinational manufacturing conglomerate empower Sunday League teams to not only survive, but to thrive through their innovative application of creative and technology. Based on the belief that grassroots… Continue reading Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs
Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
On 10 March, ahead of their Guinness Six Nations game against Ireland on 12 March, England Rugby sponsor O2 demonstrated the power of its 5G network by surprising schoolchildren with a world-first, virtual rugby physical education lesson taught by players Ellis Genge, Jack Nowell and Henry Slade – or at least by their life size… Continue reading Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
Mitsubishi Leverages England Rugby Rights Via Eddie Jones’ Zoom Call Coaching Masterclass
With the UK still largely in lockdown, England Rugby automotive sponsor Mitsubishi Motors sought to reinforce its reputation for up-skilling and supporting rugby volunteers through its ‘Volunteer Recognition Program’ by surprising five volunteer coaches with a surprise masterclass from England Head Coach Eddie Jones. Working with sport and entertainment agency Engine, Jones tuned in… Continue reading Mitsubishi Leverages England Rugby Rights Via Eddie Jones’ Zoom Call Coaching Masterclass
#MeriTeamMeriLeague – YES Bank & IPL
To leverage its IPL sponsorship through 2019, YES BANK created an integrated, multi-channel activation programme aimed at engaging Micro, Small and Medium Enterprises (MSME) customers which included its own YES BANK PREMIER LEAGUE tournament played in stadiums across 10 cities and supported by an in-person masterclass series and comic, video-led social media content (promoted via… Continue reading #MeriTeamMeriLeague – YES Bank & IPL
Nike Swim Teams Up With Swim Dem Crew For UK Parliament Hill Pond Masterclass & Campaign
Swim Dem Crew, an inner city swim club that believes in the power of community, hosted a masterclass with Nike Swim at the famous Parliament Hill Lido in north London. This collaboration with Nike’s swimming division set out to highlight the degree to which swimming can be a powerful force which brings people and… Continue reading Nike Swim Teams Up With Swim Dem Crew For UK Parliament Hill Pond Masterclass & Campaign
Foxtel Teams Up With AFL Coaches For ‘Thanks Coach’ Grassroots & Masterclass Initiative
Australian media giant Foxtel’s new #ThanksCoach campaign supports grassroots Australian Football couches and communities. The pay TV, broadband and phone giant is working with the AFL Coaches Association (AFLCA) on #ThanksCoach: an integrated campaign that aims to encourage local players to show their personal gratitude for all the work that the coaches do in… Continue reading Foxtel Teams Up With AFL Coaches For ‘Thanks Coach’ Grassroots & Masterclass Initiative
