Samsung is empowering UK grassroots football through an initial contest and subsequent support programme via a programme called ‘The Grassroots Academy’ which sees the South Korean multinational manufacturing conglomerate empower Sunday League teams to not only survive, but to thrive through their innovative application of creative and technology. Based on the belief that grassroots… Continue reading Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs
Tag: Creativity
Converse’s Young Leaders All Star Captains Creative Activism Campaign & Partnership Programme
A new youth-focused marketing campaign from Converse, linked to the sneaker brand’s new $1m young leaders accelerator program, is introduced with a new commercial which was inspired by a viral video created by James Mathew and Ify White-Thorpe – two students campaigning for president and vice president of Harvard’s student council. That video featured a rap about how… Continue reading Converse’s Young Leaders All Star Captains Creative Activism Campaign & Partnership Programme
Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis
Hubbed around a bespoke site at https://www.adidas.co.uk/hometeam and promoted across its social channels (particularly Instagram), #Hometeam launched on 20 March and is a blended engagement, utility and list-building initiative responding to the social distancing realities of the coronavirus pandemic. While many people around the world’s lives are at something of a standstill, Adidas maintains… Continue reading Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis
