Nike’s ‘We Play Real’ campaign, by Wieden + Kennedy Portland, launched on 7 March to leverage International Women’s Day 2021 and to promotes levelling the playing field for black female sports and women around the world. The hero spot honours the ‘seemingly magical’ accomplishments of black women by highlighting that their successes are not… Continue reading Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments
Tag: Converse
Converse’s Young Leaders All Star Captains Creative Activism Campaign & Partnership Programme
A new youth-focused marketing campaign from Converse, linked to the sneaker brand’s new $1m young leaders accelerator program, is introduced with a new commercial which was inspired by a viral video created by James Mathew and Ify White-Thorpe – two students campaigning for president and vice president of Harvard’s student council. That video featured a rap about how… Continue reading Converse’s Young Leaders All Star Captains Creative Activism Campaign & Partnership Programme
Converse Follows ‘One Star Hotel’ With ‘Chuck Stop’ Pop-Up Coffee Shop For Latest London Sneaker Drop
The Nike owned athleisure footwear brand set up a pop-up coffee shop, called ‘Chuck Stop’, to reward the sneaker community and celebrate the launch of the new Off-White Chuck 70. Converse created the pop-up as the centrepiece of a one-day event, held on 13 October near London’s Oxford Street. It was an experience… Continue reading Converse Follows ‘One Star Hotel’ With ‘Chuck Stop’ Pop-Up Coffee Shop For Latest London Sneaker Drop
Converse & MTV’s Band Of Ballers Project
Converse and MTV2 collaborate on a branded entertainment project called Band Of Ballers – a celebrity three-on-three basketball tournament that brings hip hop stars to the court. Some of music’s hottest rappers will fight it out on 17 August for the 2011 ‘Golden Speaker Trophy’ – the third year thee tournament has been… Continue reading Converse & MTV’s Band Of Ballers Project
