Leveraging spiking cricket excitement around the start of the 2024 Indian Premier League (IPL), Cadbury Dairy Milk rolled out an integrated campaign – spanning TV, digital, social, PR, in-stadium, on-pack and in-store – starring player ambassadors Suryakumar Yadav (Mumbai Indians) and KL Rahul (Lucknow Super Giants) and their first youth coaches which champions the unsung… Continue reading Cadbury Dairy Milk And Ogilvy India Celebrate The First Coaches Of Indian Cricketers
Category: IPL
EdTech Unacademy & Sachin Tendulkar Empower & Support Indian Students Via ‘The Power Behind You’
Former Indian Premier League (IPL) partner the Unacademy Centre has partnered with Indian cricket icon Sachin Tendulkar for a new March brand campaign called ‘The Power Behind You’ that leverages the start of the 2024 IPL to empower students. Created by advertising agency Lowe Lintas and led by a hero spot starring test cricket’s all-time… Continue reading EdTech Unacademy & Sachin Tendulkar Empower & Support Indian Students Via ‘The Power Behind You’
Great For The Good – CRED & Indian Premier League (IPL)
Activating its official IPL sponsorship around the 2021 season – which ended up running from April through to October – payments partner and online credit card payments brand CRED launched a multi-strand activation programme spearheaded by a comic through-the-line campaign called ‘Great For The Good’ fronted by a set of comic commercial featuring actor Jim… Continue reading Great For The Good – CRED & Indian Premier League (IPL)
Dream11 GIPHY Channel – Dream 11 & IPL 2020
New IPL 2020 title sponsor’s wide-ranging activation programme included a Dream11 GIPHY Channel strand which not only generated brand reach and engagement, but also solved some of the social distancing, at-home challenges of a tournament held during a pandemic lockdown by providing fans with a GIF content library of social meme fuel to reflect and… Continue reading Dream11 GIPHY Channel – Dream 11 & IPL 2020
Mutual Funds Sahi Hai: Cricket Commentator Campaign – AMFI & IPL 2020/BCCI & Star Sports/Hotstar
The Association of Mutual Funds in India (AMFI) leveraged its associate partner status for the 2020 Dream 11 IPL to create awareness of and drive investment in mutual funds through a digital-first, voice-led cricket commentary style campaign on audio streaming services and social media that linked the topicality of IPL and World Investor Week drawing… Continue reading Mutual Funds Sahi Hai: Cricket Commentator Campaign – AMFI & IPL 2020/BCCI & Star Sports/Hotstar
Not Everyone Gets It – CRED & IPL 2020/BCCI
Indian credit card payment brand CRED, an official partner of 2020 Dream11 IPL, leveraged its rights through an integrated campaign led by a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s to drive awareness and spread messaging about the importance of paying credit bills on time. Objectives Fintech CRED, founded… Continue reading Not Everyone Gets It – CRED & IPL 2020/BCCI
Cracking The Game – Unacademy & IPL 2020
Edtech startup Unacademy leveraged the first year of its official IPL partnership during the 2020 tournament through an integrated activation programme targeting 14 to 32-year-olds which spanned its title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ as well as a pair of agency-created digital activations running under the titles… Continue reading Cracking The Game – Unacademy & IPL 2020
Match Day Mania – Swiggy & IPL 2020
Swiggy’s ‘Match Day Mania’ IPL 2020 activation spanned national and regional television channels, as well as digital and social with simple, humorous content reinforcing its brand benefits of convenience and simplicity and, due to Covid, emphasizing its commitment to serving safe and hygienic food to its customers. Objectives The IPL has long been a strong… Continue reading Match Day Mania – Swiggy & IPL 2020
#MeriTeamMeriLeague – YES Bank & IPL
To leverage its IPL sponsorship through 2019, YES BANK created an integrated, multi-channel activation programme aimed at engaging Micro, Small and Medium Enterprises (MSME) customers which included its own YES BANK PREMIER LEAGUE tournament played in stadiums across 10 cities and supported by an in-person masterclass series and comic, video-led social media content (promoted via… Continue reading #MeriTeamMeriLeague – YES Bank & IPL
