A Dove Men+Care ‘Hug Team’ took to the streets of Philadelphia in the days after Super Bowl LVII to give confident, supporting hugs to Eagles’ fans in need of support as part of the male grooming brand’s ongoing US #HugLikeADoveMan initiative. The street activation, developed with agency Edelman USA, leveraged the Big Game loss… Continue reading Dove Men+Care Tackle Underarm Confidence Via #HugLikeADoveMan Philly Post-Super Bowl Campaign
Tag: Super Bowl LVII
Gym Brand Anytime Fitness Ambushes Super Bowl With ‘Just Heard Anytime’ Campaign
Anytime Fitness, the Minnesota based 24-hour health and fitness clubs and at-home plan outfit (with over 5,000 franchised locations in 50 countries), sought to boost awareness and consideration while showcasing its unique offering (start your fitness journey anytime, anywhere) during a period when post New Year resolution motivation has started to wane through a Super Bowl ambush… Continue reading Gym Brand Anytime Fitness Ambushes Super Bowl With ‘Just Heard Anytime’ Campaign
Adidas Celebrates Patrick Mahomes Super Bowl Triumph Via ‘The Original Impossible’ Film
Adidas didn’t run a Big Game TV commercial during Super Bowl LVII, but generated plenty of positive brand publicity through its endorsement tie-up with the NFL showpiece’s biggest star – Patrick Mahomes – and the sportswear giant leveraged its relationship via a pre-game social media spot titled ‘The Original Impossible’. Running under the brand’s… Continue reading Adidas Celebrates Patrick Mahomes Super Bowl Triumph Via ‘The Original Impossible’ Film
Gucci Leverages NFL’s Big Game Via Cornerback Jalen Ramsey ‘A Hero’s Journey’ Short Film
Luxury Italian fashion house Gucci leveraged Super Bowl LVII through the release of a short film created in collaboration with GQ Magazine and fronted by LA Rams star Jalen Ramsey who interviews himself about the key moments in his life and career while dressed in Gucci. Titled ‘A Hero‘s Journey, Ramsey plays the twin… Continue reading Gucci Leverages NFL’s Big Game Via Cornerback Jalen Ramsey ‘A Hero’s Journey’ Short Film
New York Mets Stars Staff Call Centre For Ticket Sales Campaign On Super Bowl Sunday
A baseball team piggybacked the NFL’s Big Game when the New York Mets rolled out a regional Super Bowl spot in the New York Tri-State area to boost ticket sales for the 2023 MLB season. The comic campaign featured a line-up up Mets stars – including Pete Alonso, Edwin Diaz, Luis Guillorme, Francisco Lindor,… Continue reading New York Mets Stars Staff Call Centre For Ticket Sales Campaign On Super Bowl Sunday
The NFL’s Frenetic Flag Football ‘Run With It’ Super Bowl 2023 Spot Focuses On The Future
The NFL teamed up with creative agency from 72andSunny for a Super Bowl spot that focused on the future evolution of the league featuring a 15-year-old female player named Sam Gordon and Diana Flores (the quarterback of the Mexican women’s national team as the league) – thus acknowledging that the women’s game, youth participation and… Continue reading The NFL’s Frenetic Flag Football ‘Run With It’ Super Bowl 2023 Spot Focuses On The Future
Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII
In the days ahead of Super Bowl LVII, the Philadelphia Eagles leveraged National Gun Violence Survivors Week and launched a new film promoting the team’s ‘A Fan Of Change‘ campaign. Created by Philadelphia-based agency The Perception, the campaign is part of the Eagles’ ongoing efforts to combat the city’s gun violence crisis and the… Continue reading Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII
‘NFL Explained For Actual Football Fans’ Digital Cards Help Soccer Supporters Understand Super Bowl LVII
The first week of February saw a pair of agency creatives roll out of a new deck of digital cards hosted on a bespoke microsite which aim to explain the rules of the NFL in a way that ‘actual football (soccer) fans will understand’. ‘The NFL Explained for Actual Football Fans’ initiative was developed… Continue reading ‘NFL Explained For Actual Football Fans’ Digital Cards Help Soccer Supporters Understand Super Bowl LVII
Molson Coors Pits Coors Light v Miller Lite Against One Another In Pre Super Bowl Campaign Teaser
North American brewing giant Molson Coors is returning to the NFL’s Super Bowl for the first time in decades and has begun teasing its Big Game marketing by igniting a ‘refreshment versus great taste’ debate over which of its two leading brands – Coors Light or Miller Lite – will feature in the joint Canadian/US… Continue reading Molson Coors Pits Coors Light v Miller Lite Against One Another In Pre Super Bowl Campaign Teaser
Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Dietz & Watson, a US delicatessen food provider based in Philadelphia (Pennsylvania), leveraged spiking NFL Playoff excitement in its home town with the release of a special frank for Philadelphia Eagles fans called ‘The Bird Dog’. The bespoke fan hot dog, which comes ‘with a little extra Philly kick’, consists of either Dietz &… Continue reading Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Monster Energy Leads Brands Backing ‘Gronk Beach’ At Super Bowl LVII
The trend for major event linked, celebrity-hosted, brand-backed experiences continues with NFL legend turned professional pitchman Rob Gronkowski hosting the ‘Gronk Beach’ party on Super Bowl 2023 weekend backed by a team of brands led by Monster Energy. The twice-retired, four-time Super Bowl champion Gronkowski – nicknamed The Gronk – will host the personally curated… Continue reading Monster Energy Leads Brands Backing ‘Gronk Beach’ At Super Bowl LVII
Adidas Ambushes Super Bowl LIII Via ‘Only In Atlanta’ Animated Mini-Series Promo For BAPE Collaboration
One key strand of adidas’ Super Bowl LIII ambush programme saw the sportswear giant work with Quavo and a squad of its biggest football stars to create an animated series called ‘Only In Atlanta’ that promoted its camouflage collection collaboration with Japanese street wear brand BAPE (Bathing Ape). The German-based sports apparel behemoth worked… Continue reading Adidas Ambushes Super Bowl LIII Via ‘Only In Atlanta’ Animated Mini-Series Promo For BAPE Collaboration
