Fans arriving at the Dallas Cowboys giant, high-tech AT&T Stadium for the first games of the new NFL 2019/20 season are invited to try an innovative new photo kiosk featuring the latest picture technology. Unveiled at the start of the new season at the home win over the New York Giants, the fresh take… Continue reading Dallas Cowboys Favourite Player AR Selfie Booth A Standout Tech Feature In Enhanced 5G Stadium
Tag: Photo Booth
American Express Blends VR & AI In Experience Spearheading Its ‘Ace The (US) Open’ Activation
American Express’ ‘Ace The Open’ tennis leverage programme at the 2017 US Open was spearheaded by an immersive virtual reality experience that allowed fans on-site to play VR tennis facing an AI opponent. The game, called ‘Air Tennis’, aimed to create a better experience for tennis fans in a live gaming installation by using… Continue reading American Express Blends VR & AI In Experience Spearheading Its ‘Ace The (US) Open’ Activation
Bespoke Winner’s Truck, TVCs & Track Experiences Head Ram’s Integrated Kentucky Derby Activity
The centrepiece of Ram Truck’s Kentucky Derby multi-platform activation will see the race’s automotive partner award the winning trainer a unique, special Kentucky Derby edition Ram 2500 truck: the exterior of the one-of-a-kind black truck carries blue Kentucky Derby 143rd logos on the rear panels and a hand-painted Kentucky Derby rose badge on the front… Continue reading Bespoke Winner’s Truck, TVCs & Track Experiences Head Ram’s Integrated Kentucky Derby Activity
Citi’s Rolling Stones Tour Request App & VIPBooth
Citi sponsored the Rolling Stones’ 50 & Counting’ tour and offered gig goers and band fans a range of experiences aimed at celebrating the band’s huge contribution to the music industry. The sponsorship’s objective was to encourage fan interaction during the tour, whilst simultaneously promoting the Citi brand to hundreds of thousands of Rolling… Continue reading Citi’s Rolling Stones Tour Request App & VIPBooth
Clearasil #ShowYourFace Sponsors Yahoo Festivals
June sees Clearasil sign as an exclusive sponsor of Yahoo’s ‘summer festival’ online coverage as it extends its youth-focused #showyourface campaign into the live (and online) music space. The partnership sees the teen skincare product place co-branded ‘Clearasil / Yahoo Photo Experiences’ at both Parklife and SW4 festivals as part of a ‘selfie face-off’… Continue reading Clearasil #ShowYourFace Sponsors Yahoo Festivals
BMW ‘Challenge Springboks’ Fast/Strong Fan Experience
BMW’s ‘Springboks Challenge’, an in-stadium ‘speed’ and ‘strength’ experience aiming to bring alive BMW’s performance attributes through its position as the official vehicle supplier to the South African Rugby Union. The objective is to reinforce the German car brand’s ‘Ultimate Performance in Every Move’ message in an innovative way and thus the campaign was… Continue reading BMW ‘Challenge Springboks’ Fast/Strong Fan Experience
Marmite’s Interactive Oxford Street Christmas Lights
Love it or hate it, even London’s beloved Oxford Street Christmas lights are a sponsorship platform these days. And nothing says Christmas quite like flying elves carrying yeast extract spread! But at least this year there was an innovative element of consumer interaction, participation and even a nod to consumer-control within Marmite’s 2012 festive… Continue reading Marmite’s Interactive Oxford Street Christmas Lights
Miller’s Beer For The People QR Code Starts SXSW Work
South By Southwest Super Sponsor Miller Lite has revived last year’s ‘Beer for the People’ campaign at the 2012 festival. The Super Sponsor has been providing beer and badges for attendees for over a decade and its annual SXSW badge and wristband giveaway Beer For The People initiative is becoming something of a SXSW… Continue reading Miller’s Beer For The People QR Code Starts SXSW Work
