UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that activated its RFU partnership as the 2023 Rugby World Cup kicked off. Offering a French twist on its long running ‘Wear The Rose’ platform, the… Continue reading O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’
Tag: Artwork
ANZ Salutes Oz Tennis Icon Dylan Alcott With Fed Square Mural & Financial Wellbeing Score Initiative
To pay tribute to athlete ambassador Dylan Alcott’s last appearance its his home Grand Slam, ANZ activated its rights around the 2022 Australian Open through an integrated programme which included a giant tennis ball mural of Alcott in Melbourne’s Federation Square to mark his retirement. The financial services brand and official AO partner paid… Continue reading ANZ Salutes Oz Tennis Icon Dylan Alcott With Fed Square Mural & Financial Wellbeing Score Initiative
Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’
To coincide with the England and Manchester star’s 24th birthday and a new multi-year sportswear brand partnership, Nike saluted Marcus Rashford by unveiling a new football pitch and matching mural at his former primary school – Button Lane in Whythenshaw (South Manchester). Officially opened on 3 November, the player led activation continues Nike’s existing… Continue reading Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’
AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
Ahead of both the dual clash against Australia (in Sydney and Auckalnd) and marking the month countdown to the World Cup sevens kick-off, New Zealand Rugby Union’s primary partner AIG launched a global campaign starring both the All Blacks and the Black Ferns called ‘Effort Is Effort’ championing commitment, teamwork, diversity and equality. The… Continue reading AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
Bud Light’s NFL Kick-Off Campaign Puts Snapchat Codes On Custom Cans
Ahead of the start of the NFL 2017/18 season, the league’s official beer brand Bud Light is taking a two-pronged promotional approach to leveraging pre-season excitement by rolling out a new set of team customised cans and using them to offer codes for a Snapchat led season-long competition. Thus the league’s official beer is… Continue reading Bud Light’s NFL Kick-Off Campaign Puts Snapchat Codes On Custom Cans
