Brewing giant and long-time NFL corporate partner Anheuser-Busch returned to the Super Bowl for its near-50th year with Big Game commercials ads for three of its leading beer brands: Bud Light (the official beer of the NFL), Budweiser and Michelob Ultra. Bud Light’s TV ad, titled ‘Easy Night Out,’ sees a fan meet the Bud… Continue reading NFL Official Beer Bud Light’s Big Game ‘Easy Night Out’ Aims To Battle Boycott
Tag: Bud Light
Bud Light ‘Easy To Sunday’ Leverages New NFL Season & Continues Traditional Americana Reboot
Bud Light leveraged its NFL partnership at the start of the new football season through a campaign called ‘Easy To Sunday’ which featured salt-of-the-earth Americans preparing for traditional Sunday games in everyday situations – such as diners, parking lots and kitchens – and continued its push towards ‘old-school’ values and ‘classic’ Americana following the wicked… Continue reading Bud Light ‘Easy To Sunday’ Leverages New NFL Season & Continues Traditional Americana Reboot
NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft. The integrated campaign was spearheaded by a hero spot titled ‘NFL 2023 Draft: Greatness Is On the Clock”, the 30-second commercial dropped on 14 April along with… Continue reading NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
Bud Light #KickoffBeers Aids Fans Cover Beer Cost & Celebrate NFL Season Via Ads, Packaging & NFTs
Bud Light, the official beer of the NFL, seeks to bring football fans closer to the game they love through a new season activation called ‘Kickoff Beers’ which spans creative, a refreshed range of limited-edition team packaging and a new NFT project. For NFL fans aged 21+, the ABInBev brand connects the start of… Continue reading Bud Light #KickoffBeers Aids Fans Cover Beer Cost & Celebrate NFL Season Via Ads, Packaging & NFTs
Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA
In April 2021, Bud Light collated assets from across its substantial US sport (and music) sponsorship portfolio – spearheaded by its partnerships with six sports leagues and 70 teams – to fuel a huge $10m ‘Summer Stimmy’ marketing package based around giving away 100,000 sports tickets, concert seats and beer and mimicking the US Government’s… Continue reading Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA
Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020
Bud Light, official beer of The Football Association (The FA), launched a packaging-led campaign ahead of UEFA Euro 2020 called ‘Boxheads’ which features England stars Jordan Pickford, Kieran Trippier and Kyle Walker on custom-designed beer packs. Leveraging its status as the England national team’s official beer and looking ahead to spiking international soccer interest… Continue reading Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020
Bud Light Leverages NFL Partnership With An Ode To The Cardboard Sports Fan
The official beer of the National Football League (NFL) launched a new campaign which brings to life one of the cardboard cut-out fans which are filing today’s sports stadiums. The new spot, from agency Wieden+Kennedy New York, stars a cardboard cut-out New York Giants fan sitting in a stadium who becomes ambulatory in search… Continue reading Bud Light Leverages NFL Partnership With An Ode To The Cardboard Sports Fan
Bud Light’s Thursday Night Football Ad ‘Shoutout’ Series Promotes Black Owned Businesses Via NFL
The new NFL campaign, called ‘Bud Light Thursday Night Shoutout’, captures personal stories about how the featured black businesses began and seeks to bring together local communities while simultaneously promoting black-owned restaurants. The ad series, part of Bud Light’s ‘Thursday Night Shoutout’ NFL partnership, tells black-owned business stories through the perspectives of each restaurant… Continue reading Bud Light’s Thursday Night Football Ad ‘Shoutout’ Series Promotes Black Owned Businesses Via NFL
Bud Light’s Twitter Based ‘NFL Showtime Cam’ Links Fans & Players Live During Socially-Distanced Season
For the start of the new season, Bud Light leveraged its official NFL beer status by teaming up with Twitter for a self-described ‘first-of-its-kind’ virtual fan experience which offers supporters a chance to celebrate with their favourite teams in the end zone after a touchdown. Based around a Bud Light sponsored camera and flat-screen… Continue reading Bud Light’s Twitter Based ‘NFL Showtime Cam’ Links Fans & Players Live During Socially-Distanced Season
NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event
Inventive Marketing Leverages 2020 NFL Draft As Virtual Event Attracts Record Audience Of Sports-Starved Fans The NFL has worked like a titan to make the Draft a sports entertainment event to match up to, well, matches, and in recent years it has become the league’s biggest non-football pillar: a three-day blend of sport, razzmatazz,… Continue reading NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event
Bud Light Asks NFL Fans To Socially #BooTheCommish At The Remote Draft For COVID-19 Relief
The 2020 Draft may be behind closed doors, but NFL sponsor Bud Light asked football fans to maintain their tradition of booing Commissioner Roger Goodell during the event through an integrated activation called #BooTheCommish. This year’s remote, virtual draft was closed to fans due to the coronavirus pandemic, but without the live audience the… Continue reading Bud Light Asks NFL Fans To Socially #BooTheCommish At The Remote Draft For COVID-19 Relief
Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’
Last year saw the official NFL beer Bud Light team up with the Cleveland Browns to generate plenty of positive publicity when the brand finally unlocked its ‘Bud Light Victory Fridges’ across the region to enable fans to celebrate the win they’d been waiting 635 days for. A week ahead of the new 2019/20… Continue reading Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’
