Boss, the athletic arm of the Hugo Boss fashion brand, leveraged its fresh partnership with the NFL at the start of the new football season through an integration into Roblox ‘Super NFL Tycoon’ game which offered players a chance to unlock a virtual ‘Boss x NFL’ hoodie for the gaming character. The athleisure clothing… Continue reading Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration
Tag: Hugo Boss
NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft. The integrated campaign was spearheaded by a hero spot titled ‘NFL 2023 Draft: Greatness Is On the Clock”, the 30-second commercial dropped on 14 April along with… Continue reading NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign
Kane, Kroos, Varane, Roberto & Falcao Front Hugo Boss Eau De Parfum ‘Unite To Celebrate’
Hugo Boss leverages spiking soccer interest around UEFA Euro 2020 (and Copa América) with a ‘Unite to Celebrate’ campaign that celebrates being ‘united’ and which is fronted by a strong line-up of football talent in Harry Kane, Toni Kroos, Raphael Varane, Sergi Roberto and Radamel Falcao. The TV, print and digital campaign, which primarily… Continue reading Kane, Kroos, Varane, Roberto & Falcao Front Hugo Boss Eau De Parfum ‘Unite To Celebrate’
Hugo Boss Competition To Dress McLaren’s Drivers
March 2011 saw Vodafone McLaren Mercedes and Hugo Boss mark their 30-year sponsorship partnership with an online competition, Dress Me For The Finale, where the prize is designing Formula 1 race overalls for Lewis Hamilton and Jenson Button. It’s been three decades since the fashion brand’s logo first appeared on the F1 team’s… Continue reading Hugo Boss Competition To Dress McLaren’s Drivers
