Boss, the athletic arm of the Hugo Boss fashion brand, leveraged its fresh partnership with the NFL at the start of the new football season through an integration into Roblox ‘Super NFL Tycoon’ game which offered players a chance to unlock a virtual ‘Boss x NFL’ hoodie for the gaming character. The athleisure clothing… Continue reading Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration
