Tag: McLaren

F1 Driver Daniel Ricciardo Brings A Touch Of Comic Class To Wine Brand St Hugo’s Signature DR3 Launch

A cheeky new spot from wine brand St Hugo is fronted by Formula One driver Daniel Ricciardo and promotes the launch of his very own limited edition St Hugo Wine called ‘DR3’.   The McLaren driver and all-round nice guy of F1 fronts a spot which stars with the Aussie seated somewhat formally next to… Continue reading F1 Driver Daniel Ricciardo Brings A Touch Of Comic Class To Wine Brand St Hugo’s Signature DR3 Launch

Vodafone McLaren Short Film Tribute To Team Founder

As Vodafone McLaren reveals its new MP4-28 car and pre-season F1 testing begins, the mobile-backed team launches an emotional and personal short film about founder Bruce McLaren as part of its 50th anniversary celebrations.   The online movie ‘Courage’ is the first of three short films, created by VCCP, to celebrate the birth of the… Continue reading Vodafone McLaren Short Film Tribute To Team Founder

Vodafone F1 Superhero Drivers In Comic Campaign

  In Spain Vodafone’s McLaren F1 drivers were turned in to superheroes in a new comic book campaign leveraging the telco’s rights at the Spanish Grand Prix.   The online comic, called ‘Blessed Evil’ (Benditos Malvados), is hosted on the website of the same name and creatively aims to reflect the F1 season’s action in… Continue reading Vodafone F1 Superhero Drivers In Comic Campaign

Vodafone McLaren’s Button Makes Johnnie Walker Blend

When it comes to celebrating an ongoing, long-term and valued sponsorship, what can be better than toasting the partnership with a wee drop of something special?   As part of its ongoing, umbrella “Step Inside the Circuit” global campaign, Johnnie Walker has added a new element (well, a new blend actually) to its Vodafone McLaren… Continue reading Vodafone McLaren’s Button Makes Johnnie Walker Blend

Hugo Boss Competition To Dress McLaren’s Drivers

  March 2011 saw Vodafone McLaren Mercedes and Hugo Boss mark their 30-year sponsorship partnership with an online competition, Dress Me For The Finale, where the prize is designing Formula 1 race overalls for Lewis Hamilton and Jenson Button.   It’s been three decades since the fashion brand’s logo first appeared on the F1 team’s… Continue reading Hugo Boss Competition To Dress McLaren’s Drivers