Tag: Jenson Button

Button, Hakkinen & McLaren Honda F1 Partnership Help Front Johnnie Walker’s ‘Joy’

Present and past McLaren F1 drivers Jenson Button and Mika Hakkinen join Jude Law and a host of famous faces to front Johnnie Walker’s biggest global marketing campaign ever – ‘Joy’.   The whisky brand activates its F1 McLaren Honda partnership within its new campaign and Button is positioned as a Johnnie Walker ambassador who has… Continue reading Button, Hakkinen & McLaren Honda F1 Partnership Help Front Johnnie Walker’s ‘Joy’

Senna’s Voice & Button F1 Cameo Front New Honda ‘Ignition’ Brand Campaign

Racing legend Ayrton Senna and current McLaren Honda F1 driver Jenson Button front a new brand campaign for Honda led by a spot called ‘Ignition’.   While Button’s cameo sees him appear in the current 2015 McLaren Honda race car, it is the voice of the tragic F1 icon Senna that perhaps has most impact.… Continue reading Senna’s Voice & Button F1 Cameo Front New Honda ‘Ignition’ Brand Campaign

Immersive VR Fronts Esso #FuelYourSenses McLaren Honda F1 British GP Activity

Fuel partner Esso leveraged its McLaren Honda F1 partnership at the British Grand Prix with a #FuelYourSenses campaign spearheaded by an immersive virtual reality experience that put fans into an F1 cockpit.   With the objective of enabling race lovers ‘feel the excitement that drives the McLaren F1 team’, the campaign is led by a… Continue reading Immersive VR Fronts Esso #FuelYourSenses McLaren Honda F1 British GP Activity

#SecretSantander’s ‘Push The Jenson Button’ Seasonal Stunt

As part of its Secret Santa festivities, Santander leveraged its McLaren/Mercedes (now McLaren/Honda) partnership and its ambassador relationship with driver Jenson Button to hand out free Christmas cash to surprised customers.   The stunt revolved around Button hiding inside a tricked-out in-bank ATM machine.   The driver then surprised (and shocked) customers using the machine… Continue reading #SecretSantander’s ‘Push The Jenson Button’ Seasonal Stunt

Button/McLaren’s Santander ‘Secret Santa F1 Surprise’

The culmination of Santander’s ‘Secret Santa’ campaign saw the banking brand leverage its McLaren Mercedes F1 team sponsorship by delivering a fully fuelled surprise to the residents of driver Jensen Button’s home town of Frome.   The small Somerset town was expecting its favourite son Button to simply switch on its Christmas lights, but, after… Continue reading Button/McLaren’s Santander ‘Secret Santa F1 Surprise’

Vodafone F1 Superhero Drivers In Comic Campaign

  In Spain Vodafone’s McLaren F1 drivers were turned in to superheroes in a new comic book campaign leveraging the telco’s rights at the Spanish Grand Prix.   The online comic, called ‘Blessed Evil’ (Benditos Malvados), is hosted on the website of the same name and creatively aims to reflect the F1 season’s action in… Continue reading Vodafone F1 Superhero Drivers In Comic Campaign

Vodafone’s Live Mini F1 Grand Prix Track Initiative

  Another example of how sophisticated tracking technologies and connected data analysis is being used by sponsors to compare consumers and professionals was seen in 2011 with McLaren F1 sponsor Vodafone’s ‘Mini Grand Prix’ initiative.   Created by Belgian agency Achtung, the campaign objective was to both raise awareness of its new fast fibre optic… Continue reading Vodafone’s Live Mini F1 Grand Prix Track Initiative