Tag: Ad

BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative

Led by a hero trailer for its coverage of the 2019 FIFA Women’s World Cup, the BBC launched an integrated ‘Change The Game’ initiative to shine the spotlight women’s sport through the summer.   The spearhead spot features some of the world’s most famous footballers from the UK and beyond focusing on their skills, athleticism… Continue reading BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative

NBC ‘Home Made Heroes’ NHL Playoff Promo Shows Old School TV Spots Still Work

The NBC Sports’ commercial promoting the official broadcasters playoffs coverage uses a familiar sports event trope – childhood dreams come true – and a ‘push, fall, rise and repeat’ cyclic mantra beginning with toddlers and ending with champions.   The ad’s narrative is built around the idea that today’s hockey superstars were once normal neighbourhood… Continue reading NBC ‘Home Made Heroes’ NHL Playoff Promo Shows Old School TV Spots Still Work

Carling’s ‘The Guv.nor: Pay Per Inch’ Euros Ambush Precedes Next Season’s Premier League Partnership

Carling teams up with former football stars Paul Ince and Jimmy Bullard for a UK spoof spot that reworks an iconic scene from The Godfather to spearhead its summer ‘Pay Per Inch’ promotion, leverage Euro 2016 excitement and ambush official UEFA beer rival Carlsberg.   The initiative’s self-stated objective is to ensure fans maximise their… Continue reading Carling’s ‘The Guv.nor: Pay Per Inch’ Euros Ambush Precedes Next Season’s Premier League Partnership