Tag: Fernando Alonso

BWT Alpine F1 Team Sponsor MAPFRE Makes Fernando Alonso Suffer In Spanish ‘Moment Of Truth’ Campaign

Spanish multinational insurance company MAPFRE leveraged its sponsorship of the BWT Alpine F1 Team by linking up with driver ambassador Fernando Alonso for a July car insurance campaign called ‘The Moment Of Truth’ which takes the F1 driver out of his comfort zone.   The new ‘The Moment Of Truth – F Alonso’ campaign, which… Continue reading BWT Alpine F1 Team Sponsor MAPFRE Makes Fernando Alonso Suffer In Spanish ‘Moment Of Truth’ Campaign

Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign

Alpine F1 sponsor MAPFRE launched a new campaign in May called ‘Unstoppable’ based around the themes of perseverance and teamwork and fronted by the team’s star driver Fernando Alonso.   The car insurance campaign explores what MAPFRE and the former F1 world champion driver have in common to drive home messaging about the benefits of… Continue reading Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign