For the Formula 1 (F1) Turkish Grand Prix, Red Bull Racing and sister team Scuderia AlphaTauri refreshed liveries to celebrate the their race-winning alliance with power unit supplier Honda on what would have been the auto giant’s home race at Suzuka if Covid-19 restrictions hadn’t seen the 2021 race cancelled. The move is particularly… Continue reading Red Bull Racing & Scuderia AlphaTauri Liveries ‘Turn Japanese’ To Thank Honda At What Should Have Been Its Last Home Race
Tag: Honda
Honda Vietnam Leverages Its Vietnam Football Federation Partnership Via ‘One Team, One Dream’ Match Recreation
Honda Vietnam, the main sponsor of the Vietnam Football Federation, leveraged its rights and sought to unify fans around their passion for the national team by recreating one of the country best known football matches. The ‘One Team, One Dream’ campaign, conceived and created by agency Dentsu One/Redder Vietnam and produced by 116 Pictures… Continue reading Honda Vietnam Leverages Its Vietnam Football Federation Partnership Via ‘One Team, One Dream’ Match Recreation
Honda Racing Revs Up For Home Japanese F1 Grand Prix With ‘The Finish Line Is Never The End’ Film
Ahead of the 2019 Japanese F1 Grand Prix, Honda launched an animated, high-speed spot to celebrate the automaker’s home race at Suzuka. The theme is the idea that ‘The Finish Line Is Never The End’ and the narrative arc visualises four iconic scenes from the team’s racing history mixing Japanese inspired animation with real… Continue reading Honda Racing Revs Up For Home Japanese F1 Grand Prix With ‘The Finish Line Is Never The End’ Film
Honda Sponsors League of Legends & Team Liquid To Use E-Sports To Engage First-Time Buyers
Summer 2019 saw Honda in North America partner with E-Sports property League of Legends Championship and one of its pre-eminent side’s Team Liquid as it seeks to leverage competitive gaming as a way of maintaining its status as the region’s pre-eminent auto brand for first time buyers. The Japanese auto giant penned an official… Continue reading Honda Sponsors League of Legends & Team Liquid To Use E-Sports To Engage First-Time Buyers
Honda’s ‘R vs R’ Stunt Sees A Virtual Car Race A Real One In Mixed Reality Forze Motorsport 7 Initiative
Could a virtual gamer driver beat a real professional track racer? That’s the question Honda posed in its new mixed reality race stunt – ‘R vs R’ – to promote its new 2018 Civic Type R and the Microsoft video game Forza Motorsport 7. The first-of-its-kind, mixed-reality race pits pro driver on a… Continue reading Honda’s ‘R vs R’ Stunt Sees A Virtual Car Race A Real One In Mixed Reality Forze Motorsport 7 Initiative
Super Bowl 50: Activative Top 5 > Silly TV Spots
If the dominant tone of last year’s Big Game commercials was sombre and serious, the most popular approach for Super Bowl 50 was fun and silliness. The majority of brands that spend $5m on 30-seconds of ad space decided to try and put a smile of fans’ faces. The two most common comic… Continue reading Super Bowl 50: Activative Top 5 > Silly TV Spots
Senna’s Voice & Button F1 Cameo Front New Honda ‘Ignition’ Brand Campaign
Racing legend Ayrton Senna and current McLaren Honda F1 driver Jenson Button front a new brand campaign for Honda led by a spot called ‘Ignition’. While Button’s cameo sees him appear in the current 2015 McLaren Honda race car, it is the voice of the tragic F1 icon Senna that perhaps has most impact.… Continue reading Senna’s Voice & Button F1 Cameo Front New Honda ‘Ignition’ Brand Campaign
Honda Rewards X Factor USA Online Fan Engagement
Honda’s integrated X Factor USA activation includes showcasing its new Odyssey minivan on the show, seeing its vehicles used by contestants throughout the singing competition and incentivising online fan engagement through a Honda-backed fan rewards programme. As the programme’s new official automotive sponsor, Honda is featuring in three in-show integrations, plus activating its off-air… Continue reading Honda Rewards X Factor USA Online Fan Engagement
Farmers Insurance Wedding At Pasadena Roses Parade
Nothing says New Year quite like a sponsored wedding. On 1 January 2013, Farmers Insurance leveraged the annual Tournament Of Roses Parade’s 54 million strong TV audience to host Nicole and Gerald’s dream wedding. The couple shared their vows atop the insurer’s ‘Love Float’ during the traditional Pasadena (California) event as the culmination… Continue reading Farmers Insurance Wedding At Pasadena Roses Parade
