Make no mistake, the Amaury Sport Organisation’s (ASO) marketing platforms for the 102nd Tour De France are hi-tech cutting edge: from the central, real-time website, a set of mobile and tablet apps, through the standard social media platforms (including Facebook, Twitter, YouTube and Google+, some slightly less frequently used ones (like Daily Motion), plus specialist… Continue reading In A Hi-Tech Age, 47% Of Fans Primarily Watch Le Tour For The Caravane Publicitaire
Tag: Parade
Farmers Insurance Wedding At Pasadena Roses Parade
Nothing says New Year quite like a sponsored wedding. On 1 January 2013, Farmers Insurance leveraged the annual Tournament Of Roses Parade’s 54 million strong TV audience to host Nicole and Gerald’s dream wedding. The couple shared their vows atop the insurer’s ‘Love Float’ during the traditional Pasadena (California) event as the culmination… Continue reading Farmers Insurance Wedding At Pasadena Roses Parade
