Ahead of the tee-off of the Farmers Insurance Open, name sponsor Farmers created two parallel golf marketing campaigns – ‘Tournament Ready’ & ‘Golf Appropriate Ads’ – to further the financial brand’s ongoing support of the sport. Working with agency RPA, the campaigns rolled out ahead of the 2019 Farmers Insurance Open (presented by Michelob… Continue reading Farmers Activates Golf Tournament Rights Via Twin Campaigns Led By Fowler & Tweaked TV Ads
Tag: Farmers Insurance
Farmers Insurance Wedding At Pasadena Roses Parade
Nothing says New Year quite like a sponsored wedding. On 1 January 2013, Farmers Insurance leveraged the annual Tournament Of Roses Parade’s 54 million strong TV audience to host Nicole and Gerald’s dream wedding. The couple shared their vows atop the insurer’s ‘Love Float’ during the traditional Pasadena (California) event as the culmination… Continue reading Farmers Insurance Wedding At Pasadena Roses Parade
