Ahead of the tee-off of the Farmers Insurance Open, name sponsor Farmers created two parallel golf marketing campaigns – ‘Tournament Ready’ & ‘Golf Appropriate Ads’ – to further the financial brand’s ongoing support of the sport. Working with agency RPA, the campaigns rolled out ahead of the 2019 Farmers Insurance Open (presented by Michelob… Continue reading Farmers Activates Golf Tournament Rights Via Twin Campaigns Led By Fowler & Tweaked TV Ads
