Carling Relaunches ‘Shirt Amnesty’ Ambush For January Transfer Window

Carling is again putting its branded van on the road for a country-wide tour of UK football grounds in a repeat of its ‘Shirt Amnesty’ for the January transfer window.   The roadshow initiative travels around soccer stadiums to collect unwanted football strips from fans who are looking to swap their shorts for free if… Continue reading Carling Relaunches ‘Shirt Amnesty’ Ambush For January Transfer Window

Carling ‘Hoggy’ & ‘Shirt Amnesty’ Ambush Drives New EPL Season Anticipation

Carling is leveraging interest in the start of the new English Premier League season with an integrated, multi-phase campaign led by a mascot-themed TV spot and activated around stadiums through a kit swap initiative called #ShirtAmnesty.   The initial warm-up spot features brand duo Dylan and Jon, regular Carling ad characters, starring in a commercial… Continue reading Carling ‘Hoggy’ & ‘Shirt Amnesty’ Ambush Drives New EPL Season Anticipation

In A Hi-Tech Age, 47% Of Fans Primarily Watch Le Tour For The Caravane Publicitaire

Make no mistake, the Amaury Sport Organisation’s (ASO) marketing platforms for the 102nd Tour De France are hi-tech cutting edge: from the central, real-time website, a set of mobile and tablet apps, through the standard social media platforms (including Facebook, Twitter, YouTube and Google+, some slightly less frequently used ones (like Daily Motion), plus specialist… Continue reading In A Hi-Tech Age, 47% Of Fans Primarily Watch Le Tour For The Caravane Publicitaire

Rogers Multi-Phase 4-Month NHL Broadcaster Campaign

As the NHL puck finally drops on the 2014/15 season, Canadian communications giant Rogers has really ramped up its multi-channel, marketing campaign promoting its new role as the exclusive broadcaster of the NHL in Canada,,   This initially slow-burning, multi-phase marketing programme first kicked off as long as ago as 1 July – the date… Continue reading Rogers Multi-Phase 4-Month NHL Broadcaster Campaign

Freya Supports England’s ‘Back To Netball’ Roadshow

Sportswear and lingerie brand Freya Active has teamed up with England Netball to launch a roadshow to encourage women to get back into netball.   As part of the ‘Back to Netball’ 2012 Roadshow, the sport will be promoted throughout the UK across a number of regional Olympic events and at dedicated London Live events… Continue reading Freya Supports England’s ‘Back To Netball’ Roadshow

VW’s SochiDrive: A Winter Olympic Russian Roadshow

  VW Group, a sponsor of the Sochi 2014 Winter Olympics, is spearheading the organising committee’s domestic roadshow – SochiDrive.   The SochiDrive roadshow will travel through 14 Russian cities in the summer months of 2012 and 2013 and culminate in a Grand Finale in Sochi.   The roving event is focused on a custom-built… Continue reading VW’s SochiDrive: A Winter Olympic Russian Roadshow

P&G Sponsors Mums: Nearest/Dearest Roadshow Opens Olympic Activity

Today sees the first Procter & Gamble’s ‘Nearest and Dearest’ Roadshow at the Thistle Hotel in Edinburgh to help mothers and families of 2012 athletes support their Paralympians at the Games next summer.   The educational initiative is an early phase in P&G’s umbrella ‘Proud Sponsor Of Mums’ London 2012 Olympic and Paralympic sponsorship activation… Continue reading P&G Sponsors Mums: Nearest/Dearest Roadshow Opens Olympic Activity