Summer 2019 saw Honda in North America partner with E-Sports property League of Legends Championship and one of its pre-eminent side’s Team Liquid as it seeks to leverage competitive gaming as a way of maintaining its status as the region’s pre-eminent auto brand for first time buyers. The Japanese auto giant penned an official… Continue reading Honda Sponsors League of Legends & Team Liquid To Use E-Sports To Engage First-Time Buyers
Tag: Man Of The Match
‘Orange FC’ & ‘Golden Ticket’ Front AFCON Title Sponsorship
Orange, the title sponsor of this year’s Africa Cup of Nations (AFCON), considers the tournament as its biggest African brand building and subscriber acquisition partnership of the year. Working with agency Octagon, the brand leveraged its rights at the 2015 tournament (held in Equatorial Guinea) via engagement platforms that aimed to driving awareness in… Continue reading ‘Orange FC’ & ‘Golden Ticket’ Front AFCON Title Sponsorship
