In Spring/Summer 2023 Brazilian beer Brahma, a brand with a strong soccer heritage, teamed up with the country’s football stakeholders and the local Ukrainian community (the largest in Latin America) to keep the relocated FC Mariupol playing and champion the club’s story via the #FCMariupolLives ‘The Exiled Team’ campaign by agency Africa and Who Are… Continue reading Brazil’s Brahma Teams Up With Ukrainian Community To Keep FC Mariupol Playing in ‘The Exiled Team’
Tag: Africa
Guinness’ Multi-Market African ‘Brothers’ Campaign Celebrates The Unity & Power of Football Fandom
Weeks ahead of the 2022 FIFA Men’s World Cup, Guinness launched a pan-African football-themed campaign called ‘Brothers’ which celebrates how football fans find inventive ways to make the experience of watching the game accessible for everyone. Launching at the start of November and leveraging building excitement around Qatar 2022 (which runs from 20 November… Continue reading Guinness’ Multi-Market African ‘Brothers’ Campaign Celebrates The Unity & Power of Football Fandom
Salla 2032 / Save Salla – House of Lapland (Africa)
Leveraging excitement around and interest in the late running Tokyo 2020 Games, a January ecology and sustainability campaign from the House of Lapland (a Finnish regional tourist board) and Fridays For The Future (a youth-led, non-profit ecology movement) initially called ‘Salla 2032’ and later evolving into ‘Save Salla’ saw the Finnish town of Salla (population… Continue reading Salla 2032 / Save Salla – House of Lapland (Africa)
Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones
As sport’s most exciting finals returned and fans in Brazil got back on their sofas to watch the Lakers take on the Heat on the TV, pets across the country who had become used to having the sofa all to themselves during quarantine were relegated back to the floor again. Losing the prized spot of… Continue reading Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones
Brahma ‘Pay-Per-Beer’ Sees Brazil Soccer Supporters To Order (& Receive) Beer Via Their Pay-TV Screens.
Brazilians, as every sports marketer knows, love football and soccer supporters know that watching football and drinking beer go together like strawberries and cream But what happens when you settle down at home to watch your team and realise that you don’t have any beer in your fridge? Based on the knowledge that… Continue reading Brahma ‘Pay-Per-Beer’ Sees Brazil Soccer Supporters To Order (& Receive) Beer Via Their Pay-TV Screens.
New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
The latest multi-market ‘Made Of Black’ Guinness campaign in Africa tells the stories of four inspirational individuals who demonstrate unexpected character and commitment within the world of football. Connected to the umbrella Guinness ‘Made of More’ platform, the campaign promotes Guinness’ sponsorship of the sub-Saharan Africa television network DSTV’s coverage of English Premier League football. The… Continue reading New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
Standard Bank AFCON Work Asks ‘How Deep Is Your Passion?’
Standard Bank’s AFCON 2015 campaign, called ‘How Deep Is Your Passion’, was launched by a TV spot called simply ‘Bread’. The TV strand of the bank’s tournament activation was edited by Kayleigh Kinnear and post production was by Orchestra Blue Post Production Standard Bank, the Official Financial Services Sponsor to the Confederation… Continue reading Standard Bank AFCON Work Asks ‘How Deep Is Your Passion?’
‘Orange FC’ & ‘Golden Ticket’ Front AFCON Title Sponsorship
Orange, the title sponsor of this year’s Africa Cup of Nations (AFCON), considers the tournament as its biggest African brand building and subscriber acquisition partnership of the year. Working with agency Octagon, the brand leveraged its rights at the 2015 tournament (held in Equatorial Guinea) via engagement platforms that aimed to driving awareness in… Continue reading ‘Orange FC’ & ‘Golden Ticket’ Front AFCON Title Sponsorship
DHL’s RWC 2015 ‘Africa As One: Ball Adventure’
DHL began leveraging its global Rugby World Cup rights in November by setting a single rugby ball off on a grand journey through 45 countries over the next 45 weeks. The activation countdown to 2015 has truly begun. The tournament’s official logistics partner is aiming to pass the branded ball from hand-to-hand from… Continue reading DHL’s RWC 2015 ‘Africa As One: Ball Adventure’
Orange’s CAN Sponsorship Led With Digital Fan Tools
Sunday Mba’s superb volley for the Super Eagles in Johannesburg on Sunday ensured Nigeria beat Burkina Faso to claim their third African Nations Cup. It also brought to an end the 2013 edition of Orange’s multi-tiered official CAN sponsorship campaign. This year’s initiative saw Orange offer an array of digital tools and organise several… Continue reading Orange’s CAN Sponsorship Led With Digital Fan Tools
Ikea Goes Interactive Online for Social Soft Toy Aid Choir
In the footsteps of Band Aid and Live Aid, comes Soft Toy Aid. The latest educational initiative from Ikea sees the furniture behemoth launch a cuddly, web-led singing campaign as it once again partners with UNICEF and Save The Children to support Schools For Africa. The Swedish brand will donate €1 from… Continue reading Ikea Goes Interactive Online for Social Soft Toy Aid Choir
Puma Launches Africa Unity Kit In ‘Play For Life’ Initiative
With a heritage of supporting selected African teams at big competitions, Puma’s ‘Play For Life’ World Cup CSR campaign was inspired by Africa’s sun, sky and soil. At the core of the initiative, the brand created an ‘Africa Unity Kit’ – the world’s first pan continental football kit, to be worn by Puma’s African… Continue reading Puma Launches Africa Unity Kit In ‘Play For Life’ Initiative
