Adidas has launched its first salvo in the Rugby World Cup kit battle back in the summer when it began leveraging its partnership with New Zealand through a campaign called ‘Force Of Black’. Several All Blacks union stars – including Dan Carter, Jerome Kaino and Ma’a Nonu – feature in the typically powerful Adidas… Continue reading Adidas’ Integrated All Blacks RWC #ForceOfBlack Spans Films, Games, Experiences & Social (+ Shirts)
Tag: Rugby World Cup 2015
Canterbury/England Rugby Use Thunderclap For Fan-Fuelled ‘Launched By The Loyal’ RWC Shirt Reveal
June and July saw Canterbury and England Rugby roll out an innovative, two-phase launch campaign for the England Rugby World Cup kit that initially used Thunderclap to ensure that committed fans themselves amplified the launch content in return for an exclusive early shirt reveal and then moved on to a more traditional shirt launch that… Continue reading Canterbury/England Rugby Use Thunderclap For Fan-Fuelled ‘Launched By The Loyal’ RWC Shirt Reveal
VisitEngland’s ‘Discover Your England’ Leverages 2015 RWCup (& 6 Nations)
VisitEngland launched a 2015 Rugby World Cup themed ‘Discover Your England’ initiative with a spearhead TV spot timed to leverage current rugby-related interest in the upcoming 6 Nations international rugby tournament. The commercial, which first aired on the major UK commercial networks (ITV, Channel 5 and SKY) on 11 January, aims to raise the… Continue reading VisitEngland’s ‘Discover Your England’ Leverages 2015 RWCup (& 6 Nations)
DHL’s RWC 2015 ‘Africa As One: Ball Adventure’
DHL began leveraging its global Rugby World Cup rights in November by setting a single rugby ball off on a grand journey through 45 countries over the next 45 weeks. The activation countdown to 2015 has truly begun. The tournament’s official logistics partner is aiming to pass the branded ball from hand-to-hand from… Continue reading DHL’s RWC 2015 ‘Africa As One: Ball Adventure’
