To combat the fact that most girls in the Middle East grow up believing that sport isn’t for women and in the UAE most girls give up sports by the age of 14, Adidas teamed up with Onyx FC (the UAE’s first and only all-female owned and operated football team) and Havas Middle East to… Continue reading Adidas & Dubai’s Onyx FC Create ‘The Female Field’: The World’s First Football Pitch To Have A Gender
Tag: Word Of Mouth
Pandit Football’s ‘Reissue the Issue’ Fights For Fan Justice After Indonesia’s Kanjuruhan Stadium Tragedy
Indonesia’s 2022 Kanjuruhan Stadium tragedy, the second deadliest football match in history, saw a pitch invasion followed by a police tear gas response which broke FIFA safety regulations and led to tragic crush consequences with 135 supporters dead and hundreds more injured. Yet, despite multiple investigations, suspensions and a trial, news coverage has been suppressed… Continue reading Pandit Football’s ‘Reissue the Issue’ Fights For Fan Justice After Indonesia’s Kanjuruhan Stadium Tragedy
DHL’s RWC 2015 ‘Africa As One: Ball Adventure’
DHL began leveraging its global Rugby World Cup rights in November by setting a single rugby ball off on a grand journey through 45 countries over the next 45 weeks. The activation countdown to 2015 has truly begun. The tournament’s official logistics partner is aiming to pass the branded ball from hand-to-hand from… Continue reading DHL’s RWC 2015 ‘Africa As One: Ball Adventure’
Triumph #SpotTheVespa WoM & PR At London Fashion Week
Lingerie brand Triumph, first-ever official catwalk lingerie supplier for London Fashion Week (LFW), rolled out a street stunt campaign to raise awareness of the sponsorship amongst both Londoners and tourists and to generate PR around the partnership. As part of its alliance with the British Fashion Council’s LFW, Triumph provided shows, stylists and designers… Continue reading Triumph #SpotTheVespa WoM & PR At London Fashion Week
PETA’s Sexy Vegetable Super Bowl Ad Banned Twice
Animal rights group PETA (People For The Ethical Treatment Of Animals) know a thing or two about generated buzz through controversy. In 2009 it released a highly controversial ‘Vegetarians have better sex’ advert which it claimed was intended to be shown during the Super Bowl – America’s most watched advertising platform. Which inevitably was… Continue reading PETA’s Sexy Vegetable Super Bowl Ad Banned Twice
