Indonesia’s 2022 Kanjuruhan Stadium tragedy, the second deadliest football match in history, saw a pitch invasion followed by a police tear gas response which broke FIFA safety regulations and led to tragic crush consequences with 135 supporters dead and hundreds more injured. Yet, despite multiple investigations, suspensions and a trial, news coverage has been suppressed… Continue reading Pandit Football’s ‘Reissue the Issue’ Fights For Fan Justice After Indonesia’s Kanjuruhan Stadium Tragedy
Tag: Indonesia
Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Southeast Asian eCommerce platform Lazada rolled out a new campaign through – running from February through to April – to boost awareness and drive entries for the company’s own ‘LAZADA RUN’ inaugural mass participation event which spans six countries across the region. The branded run itself – which includes 21km, 10km, 5km courses and… Continue reading Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign
At the end of 2022 airline Emirates activated its partnership with Real Madrid through a multi-territory campaign fronted by current stars Luka Modrić, Vinícius Júnior and Toni Kroos which aimed to boost travel during the winter season. Titled ‘Fly Better’, the campaign was led by a pair of spots airing across TV, digital and… Continue reading Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign
Mondelez ‘Biskuat Academy’ Helps Nurture The Next Generation Of Footballers In Indonesia Campaign Led by FC Persigawa Founder Aji
Mondelez Biskuat, a famous biscuit in Indonesia, rolled out a campaign in September which marked the return of the ‘Biskuat Academy’: a long-running sports marketing programme reinforcing the brand’s values-led mission to nurture true inner strength amongst the country’s children. Developed by Leo Burnett Indonesia and produced through Directors Think Tank (Malaysia), the campaign… Continue reading Mondelez ‘Biskuat Academy’ Helps Nurture The Next Generation Of Footballers In Indonesia Campaign Led by FC Persigawa Founder Aji
Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
Arsenal FC teamed up with Indian EdTech Extramarks, a global provider digital learning solutions, for a regional strategic partnership that sees the brand become the club’s exclusive official learning partner in India, South Africa, Indonesia and the Middle East. The multi-year deal enables Extramark to combine football and education in order to further drive… Continue reading Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
Puma’s ‘Foot Tapping’ Interactive Social Campaign For Mirage Tech Sneakers Let’s Feet Make The Music
In Southeast Asia Puma launched an innovative regional campaign called ‘Foot Tapping’ in March which promoted its latest Mirage Tech sneakers and spanned in-store, online and social campaign for Singapore, Indonesia and Malaysia. Working with agency UltraSuperNew Singapore, the restyled trainer launch campaign was inspired by the world of Electronic Dance Music (EDM) and… Continue reading Puma’s ‘Foot Tapping’ Interactive Social Campaign For Mirage Tech Sneakers Let’s Feet Make The Music
Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’
Fonterra, the New Zealand multinational dairy co-operative, ambushed the 2018 Asian Games with a campaign basedon ‘heroes at home’ and ‘domestic athleticism’. The initiative, for its high calcium milk brand Anlene, took a mildly provocative approach by asking consumers ‘Who Is An Athlete?’ and aimed to stimulate debate around the question through a new… Continue reading Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’
P&G Pantene Initiative Enables Indonesia’s Sports Stars Celebrate Ramadhan With Their Mums
Procter & Gamble has launched a new initiative in Indonesia that aims to help athletes celebrate the holy month of Ramadhan with their loved ones. For millions of Indonesians, Ramadhan is a time for reuniting with family and millions travel to be with their parents for the period. But for many sports stars… Continue reading P&G Pantene Initiative Enables Indonesia’s Sports Stars Celebrate Ramadhan With Their Mums
Sony’s Heartbeat Mix: Youth-Focused Heart Health Work
Using the tagline ‘Where your heartbeats meet your music’, Sony Music Entertainment has teamed up with the Indonesian Heart Foundation for a healthy heart campaign. Targeting the country’s youth, the Music Of Your Heart initiative comes in the form of a branded entertainment style event coupled with a PR campaign, TV, radio and… Continue reading Sony’s Heartbeat Mix: Youth-Focused Heart Health Work
