The start of 2023 saw India’s Bandhan Bank launch a campaign titled ‘Jahaan Bandhan, Wahaan Trust / Where There’s Bandhan, There’s Trust’ featuring athlete ambassador and cricket legend Sourav Ganguly (nicknamed Dada). Conceptualised by Leo Burnett Orchard, the integrated campaign spans TV, print, OOH, cinema, digital and social and was built around the theme of… Continue reading Indian Cricket Legend Sourav Ganguly Fronts Bandhan Bank ‘Trust’ Campaign
Tag: Leo Burnett
Mondelez ‘Biskuat Academy’ Helps Nurture The Next Generation Of Footballers In Indonesia Campaign Led by FC Persigawa Founder Aji
Mondelez Biskuat, a famous biscuit in Indonesia, rolled out a campaign in September which marked the return of the ‘Biskuat Academy’: a long-running sports marketing programme reinforcing the brand’s values-led mission to nurture true inner strength amongst the country’s children. Developed by Leo Burnett Indonesia and produced through Directors Think Tank (Malaysia), the campaign… Continue reading Mondelez ‘Biskuat Academy’ Helps Nurture The Next Generation Of Footballers In Indonesia Campaign Led by FC Persigawa Founder Aji
Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset
Sports drink Powerade launched an integrated, international campaign in early March celebrating ‘The Power Of The Pause’ and prioritising wellbeing over winning. The Coca-Cola Company brand’s new ‘Pause is Power’ global communications platform seeks to challenge the ‘win at all costs’ mentality so often associated with contemporary sports culture by portraying ‘pauses’ – moments of… Continue reading Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset
NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
Leveraging its status as a partner of the NCAA and of its showpiece March Madness college basket tournament, Buick is shining a spotlight on all women’s sports through a multi-pronged initiative called #SeeHerGreatness: a commitment to increasing women’s sporting visibility by encouraging viewership, supporting initiatives that drive equity and creating platforms for women to have… Continue reading NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA
Through May and June McDonald’s UK rolled out its first ever above-the-line campaign for its summer ‘Fun Football’ programme of kids football sessions run in harness with the four UK Football Associations. To promote the fast food brand’s Fun Football initiative of free soccer training sessions for the children aged five-to-11 at 600 locations… Continue reading Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA
Suncorp’s Reinforces Commitment To Netball Australia Via One Family’s Story In ‘The Drive’
A new Suncorp activation called ‘The Drive’, created in harness with agency Leo Burnett, reinforces the brand’s commitment to Netball Australia in particular and women’s sport in general. Launched on 28 April, the spearhead spot is called ‘The Drive’ and the a 90-second film ran across Australian TV and brand and rights owner online… Continue reading Suncorp’s Reinforces Commitment To Netball Australia Via One Family’s Story In ‘The Drive’
Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Buick, one of 15 Official Corporate Partners of NCAA Men’s Basketball, is activating around the 2021 tournament through an integrated campaign which is led by a series of television commercials as well as Buick’s NCAA March Madness In-Vehicle App. The TV work, developed in harness with agency Engage M-1, is led by spots for… Continue reading Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Juventus & Jeep ‘Terrains’
‘Terrains’, which debuted in June 2019, is a video led television and social campaign from Jeep activating its primary sponsorship of Juventus which reminds fans and all viewers that ‘legends are not born, but are made’ and that excellence must be achieved through hard work on the toughest territory. Territory: Italy/ International … Continue reading Juventus & Jeep ‘Terrains’
Australian Netball Title Sponsor Suncorp’s ‘Team Girl’s’ Rallying Call To Keep Girls In Sport
May saw Suncorp release an emotive campaign called ‘Team Girls’ to act as a rallying cry to inspire Australian teen girls to stay in sport. The new marketing programme, developed in harness with agency Leo Burnett Melbourne, gives a voice to 38 teenage Australians: a confidence rallying call. Echoing sports motivational traditions and… Continue reading Australian Netball Title Sponsor Suncorp’s ‘Team Girl’s’ Rallying Call To Keep Girls In Sport
Netball Australia Backer Samsung Kicks Off ‘Back in the Game’ Series With ‘Call To Arms’ Launch Spot
Samsung Electronics Australia leveraged its partnership with Netball Australia through a new campaign called ‘Back in the Game’: this content and experience series was developed in harness with the sport’s governing body and a set of athlete ambassadors and it aims to empower and motivate Australian women to defy the daily barriers that stand between… Continue reading Netball Australia Backer Samsung Kicks Off ‘Back in the Game’ Series With ‘Call To Arms’ Launch Spot
