Sports drink Powerade launched an integrated, international campaign in early March celebrating ‘The Power Of The Pause’ and prioritising wellbeing over winning. The Coca-Cola Company brand’s new ‘Pause is Power’ global communications platform seeks to challenge the ‘win at all costs’ mentality so often associated with contemporary sports culture by portraying ‘pauses’ – moments of… Continue reading Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset
Tag: Tom Daley
Bulk Powders Launches 2018 ‘Dominate Life’ New Year Fitness Push Campaign Fronted Anthony Joshua
Heavyweight boxing champion Anthony Joshua fronts an unusually tongue-in-cheek multi-platform campaign by sports nutrition brand Bulk Powders. To kick-off the New Year and leverage the resolutions-based January health craze, the sports nutrition company’s creative avoids the standard serious, po-faced tone of so much fitness marketing for a tongue-in-cheek approach. The campaign, developed by… Continue reading Bulk Powders Launches 2018 ‘Dominate Life’ New Year Fitness Push Campaign Fronted Anthony Joshua
