A Big Game ‘Flip The Turf’ campaign from gardening, grass, seed and nursery brand Pennington’s sought to encourage football fans across America to sign a Change.org petition to replace the artificial turf which remains on 16 NFL franchise football fields with natural grass. The campaign, created with agency Droga5, initially set out to drive… Continue reading Pennington’s #Fliptheturf Leverages Super Bowl To Rally NFL Fans To Speak Out Against Artificial Turf
Tag: Droga5
Hennessy Expands NBA ‘Make Moves That Start Movements’ Activation At Start Of Season
To celebrate the 2021/22 (and 75th anniversary season), NBA partner Hennessy expanded its ‘Make Moves That Start Movements’ national US brand platform through the lens of basketball vi a trio of films. The activation, developed with agency Droga5, debuted during tip-off on 19 October and continued through the month shining a spotlight on three… Continue reading Hennessy Expands NBA ‘Make Moves That Start Movements’ Activation At Start Of Season
Hennessy & NBA Launch ‘Make Moves That Start Movements’ Campaign With Droga5 NY
NBA sponsor Hennessy teamed up with Droga5 for a diverse cultural journey which urges fans to strive to make an impact beyond the basketball court. Launched on 1 June during the 2021 Playoffs, the initiative tipped off with a short film helmed by Division7 Director Joshua Kissi and fronted by nine-time All-Star and former league… Continue reading Hennessy & NBA Launch ‘Make Moves That Start Movements’ Campaign With Droga5 NY
New Under Armour ‘Will Makes Us Family’ Training Campaign Built Around Unity & Commitment
Autumn 2018 saw the launch of Under Armour latest global marketing campaign, called ‘Will Makes Us Family’, which refocuses the spotlight on training through a video series. Training has long been the key to Under Armour’s heritage and its DNA and while the word ‘training’ means something different to everyone, at its core is… Continue reading New Under Armour ‘Will Makes Us Family’ Training Campaign Built Around Unity & Commitment
Bulk Powders Launches 2018 ‘Dominate Life’ New Year Fitness Push Campaign Fronted Anthony Joshua
Heavyweight boxing champion Anthony Joshua fronts an unusually tongue-in-cheek multi-platform campaign by sports nutrition brand Bulk Powders. To kick-off the New Year and leverage the resolutions-based January health craze, the sports nutrition company’s creative avoids the standard serious, po-faced tone of so much fitness marketing for a tongue-in-cheek approach. The campaign, developed by… Continue reading Bulk Powders Launches 2018 ‘Dominate Life’ New Year Fitness Push Campaign Fronted Anthony Joshua
Under Armour’s Training-Led ‘Rule Yourself’ Showcases Strength Of US Women’s Gymnastics
Under Armour’s ‘Rule Yourelf’ platform continues with a campaign – It’s What You Do In The Dark, That Puts You In The Light – showcasing the strength and dedication of the USA Women’s Gymnastics Team. Led by a central 90-second spot, developed with agency Droga5, the creative focuses on the tough, talented and seriously strong… Continue reading Under Armour’s Training-Led ‘Rule Yourself’ Showcases Strength Of US Women’s Gymnastics
