Lawn care company Pennington teamed up with Super Bowl winning linebacker Von Miller to leverage the 2023 NFL Draft by highlighting the dangers of playing on artificial turf and pressuring the league to ‘Flip The Turf’ Pennington timed the latest phase of its #FliptheTurf initiative – which aims to switch all football fields from… Continue reading Lawn Care Brand Pennington Leverages Draft To Pressure NFL To #FlipTheTurf
Tag: #FlipTheTurf
Pennington’s #Fliptheturf Leverages Super Bowl To Rally NFL Fans To Speak Out Against Artificial Turf
A Big Game ‘Flip The Turf’ campaign from gardening, grass, seed and nursery brand Pennington’s sought to encourage football fans across America to sign a Change.org petition to replace the artificial turf which remains on 16 NFL franchise football fields with natural grass. The campaign, created with agency Droga5, initially set out to drive… Continue reading Pennington’s #Fliptheturf Leverages Super Bowl To Rally NFL Fans To Speak Out Against Artificial Turf
