A Big Game ‘Flip The Turf’ campaign from gardening, grass, seed and nursery brand Pennington’s sought to encourage football fans across America to sign a Change.org petition to replace the artificial turf which remains on 16 NFL franchise football fields with natural grass. The campaign, created with agency Droga5, initially set out to drive… Continue reading Pennington’s #Fliptheturf Leverages Super Bowl To Rally NFL Fans To Speak Out Against Artificial Turf
Tag: Grass
Bank Of Montreal ‘Grass Of Greatness’ Initiative Moves Toronto FC BMO Field Pitch To Public Park
To leverage its longstanding partnerships with and support for soccer at grassroots and elite levels, the Bank of Montreal consolidated its community roots in the game with a new initiative called ‘The Grass of Greatness’. The project focused on replanting the old pitch from BMO Field (the home stadium of MLS side Toronto FC)… Continue reading Bank Of Montreal ‘Grass Of Greatness’ Initiative Moves Toronto FC BMO Field Pitch To Public Park
