Lawn Care Brand Pennington Leverages Draft To Pressure NFL To #FlipTheTurf

Lawn care company Pennington teamed up with Super Bowl winning linebacker Von Miller to leverage the 2023 NFL Draft by highlighting the dangers of playing on artificial turf and pressuring the league to ‘Flip The Turf’   Pennington timed the latest phase of its #FliptheTurf initiative – which aims to switch all football fields from… Continue reading Lawn Care Brand Pennington Leverages Draft To Pressure NFL To #FlipTheTurf

Broncos Star Von Miller Fronts #Unforsweatable Campaign & Becomes P&G’s Latest Quirky Old Spice Guy

In late August Procter & Gamble unveiled NFL super star Von Miller as the 2016 face of Old Spice and, as the new season kicked off in September, the advertising behemoth began rolling out a new campaign for its ‘Hardest Working Collection’ fronted by the Denver Broncos linebacker and Super Bowl 50 MVP.   While… Continue reading Broncos Star Von Miller Fronts #Unforsweatable Campaign & Becomes P&G’s Latest Quirky Old Spice Guy

Adidas Launches Miller/Rogers Fronted ‘Sport Needs Creators’ Spot In New NFL Season

The launch of adidas’ latest TV brand campaign, ‘Sport Needs Creators’, coincides with the start of the new NFL season – leveraging the undisputed behemoth of US sport.   Teased on the sportswear giant’s social platforms from 6 September, the hero commercial’s on-air debut is on during NBC’s 8 September NFL opener between last year’s… Continue reading Adidas Launches Miller/Rogers Fronted ‘Sport Needs Creators’ Spot In New NFL Season