The start of November saw US insurer State Farm join the non-fungible tokens (NFT) bandwagon via a digital scavenger hunt called the official #TeamStateFarm ‘Football Find’ game. Starting on 4 November and revolving around a bespoke web hub at https://www.teamstatefarmfootballfind.com/, the insurance company’s virtual treasure hunt challenges participants to use their smartphones – akin to Pokemon Go –… Continue reading #TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
Tag: Aaron Rodgers
NFL QBs Mahomes, Rodgers & Wilson Team Up With Bose To ‘Rule The Quiet’
To promote its flagship Quiet Comfort Earbuds, NFL Official Sound Partner Bose flooded its marketing zones with Super Bowl winning NFL quarterbacks with an integrated October campaign called ‘Rule The Quiet’. Athlete ambassadors and NFL star quarterbacks Patrick Mahomes (Kansas City Chiefs), Aaron Rodgers (Green Bay Packers) and Russell Wilson (Seattle Seahawks) feature in… Continue reading NFL QBs Mahomes, Rodgers & Wilson Team Up With Bose To ‘Rule The Quiet’
MVP QB’s Aaron Rodgers & Patrick Mahomes Go Undercover In New NFL Season State Farm Spots
NFL partner State Farm teamed up with the league, athlete ambassadors Aaron Rodgers and Patrick Mahomes and agency BBDO New York to launch a pair of ‘Undercover’ spots to leverage spoking football interest around the start of the 2021/22 season. The insurer’s first new football work since Super Bowl 2021, the two new football-themed… Continue reading MVP QB’s Aaron Rodgers & Patrick Mahomes Go Undercover In New NFL Season State Farm Spots
Green Bay Packers QB Rodgers Continues State Farm September Ad Series Leveraging New NFL Season
A new auto insurance marketing campaign from State Farm leverages excitement around the new NFL season and is fronted by athlete ambassadors Aaron Rodgers and Clay Matthews. The spearhead spot’s narrative starts with the Green Bay Packers’ super star quarterback Rodgers and linebacker Matthews pump up the team in a locker room pep talk:… Continue reading Green Bay Packers QB Rodgers Continues State Farm September Ad Series Leveraging New NFL Season
Adidas Launches Miller/Rogers Fronted ‘Sport Needs Creators’ Spot In New NFL Season
The launch of adidas’ latest TV brand campaign, ‘Sport Needs Creators’, coincides with the start of the new NFL season – leveraging the undisputed behemoth of US sport. Teased on the sportswear giant’s social platforms from 6 September, the hero commercial’s on-air debut is on during NBC’s 8 September NFL opener between last year’s… Continue reading Adidas Launches Miller/Rogers Fronted ‘Sport Needs Creators’ Spot In New NFL Season
