Tag: Starbucks

#TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers

The start of November saw US insurer State Farm join the non-fungible tokens (NFT) bandwagon via a digital scavenger hunt called the official #TeamStateFarm ‘Football Find’ game.   Starting on 4 November and revolving around a bespoke web hub at https://www.teamstatefarmfootballfind.com/, the insurance company’s virtual treasure hunt challenges participants to use their smartphones – akin to Pokemon Go –… Continue reading #TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers

#TrumpBowl >Super Bowl Spots “Not Politics As Usual”

Can any brand avoid being drawn into the Trump-dominated American political maelstrom?   With the population split in two, can companies avoid taking sides? Sunday’s Super Bowl sure saw several big brands make powerful statements.   The Big Game’s intense media coverage and viewer scrutiny, coupled with its huge TV audience (the same size as… Continue reading #TrumpBowl >Super Bowl Spots “Not Politics As Usual”