Swedish underwear and sportswear brand Björn Borg launch an integrated cross border initiative spearheaded by holding a brand-owned ‘Borg Open’ tennis match by the banks of the Tijuana River on the US/Mexico border. This politically charged June campaign, developed with Swedish creative agency Round & Round, aims to show how sport can unify rather… Continue reading Sportswear/Underwear Brand Bjorn Borg’s ‘Borg Open – Tennis Across Borders’ Tackles Trump
Tag: Politics
#TrumpBowl >Super Bowl Spots “Not Politics As Usual”
Can any brand avoid being drawn into the Trump-dominated American political maelstrom? With the population split in two, can companies avoid taking sides? Sunday’s Super Bowl sure saw several big brands make powerful statements. The Big Game’s intense media coverage and viewer scrutiny, coupled with its huge TV audience (the same size as… Continue reading #TrumpBowl >Super Bowl Spots “Not Politics As Usual”
Sports Stars & Cultural Ambassadors Front UK General Election ‘Operation Black Vote’
Footballer Sol Campbell, athlete Ade Adepitan, musician Tinie Tempah and actor David Harewood have all turned their skin white for a new Operation Black Vote campaign aimed at encouraging encourage the BAME community to register and vote in the forthcoming UK General Election. The campaign, developed in harness with agency Saatchi & Saatchi London,… Continue reading Sports Stars & Cultural Ambassadors Front UK General Election ‘Operation Black Vote’
JetBlue’s Social Campaign Supports J Collins’ Courage
Over the last few weeks we’ve seen the convergence of politics and sponsorship right across the landscape: from gun legislation, through human rights, to sexuality. First the National Rifle Association sponsored a Sprint Cup race and plastered its logo across the centre of the track and throughout the venue while the US Congress battled… Continue reading JetBlue’s Social Campaign Supports J Collins’ Courage
Are Super Bowl Backers GE & Chrysler Being Political?
Is there a place for politics in sponsorship activation? This debate has resurfaced in the USA after NFL sponsors Chrysler and GE used their spots in this year’s Big Game to deliver a serious message about the state of America, its economy and domestic manufacturing. The ads have even sparked a debate… Continue reading Are Super Bowl Backers GE & Chrysler Being Political?
