The Swedish sportswear company Bjorn Borg worked with a neurologist to combine exercise and classical music on a campaign called ‘Smartness’ which takes a creative approach to exploring what happens in our brains when we work out. Launched on 9 September, the initiative is based on the idea that both training and classical music… Continue reading Sportswear Brand Bjorn Borg’s Smart Symphony Is Optimized To Improve Workouts
Tag: Björn Borg
Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear
Mid September saw the doors open on a unique Dutch pop-up shop, created by Björn Borg, where the customers could swap drugs for sportswear. The ‘Chase the Exerhighs’ concept used the clothing retailer aims to drive home the message that you don’t need drugs to get high: similar feel-good substances are released in your… Continue reading Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear
Sportswear Brand Björn Borg Uses Blockchain For ‘Marriage Unblocked’ Equality Project
The Swedish sportswear brand devises a blockchain platform that enables same sex couples around the world with ‘Marriage Unblocked’ To combat the fact that same-sex marriages are banned in 87% of world’s nations and to fight for marriage equality and bring to life the brand’s ‘Love For All’ positioning, Björn Borg has enabled any couple anywhere… Continue reading Sportswear Brand Björn Borg Uses Blockchain For ‘Marriage Unblocked’ Equality Project
Sportswear/Underwear Brand Bjorn Borg’s ‘Borg Open – Tennis Across Borders’ Tackles Trump
Swedish underwear and sportswear brand Björn Borg launch an integrated cross border initiative spearheaded by holding a brand-owned ‘Borg Open’ tennis match by the banks of the Tijuana River on the US/Mexico border. This politically charged June campaign, developed with Swedish creative agency Round & Round, aims to show how sport can unify rather… Continue reading Sportswear/Underwear Brand Bjorn Borg’s ‘Borg Open – Tennis Across Borders’ Tackles Trump
Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon
Following its recent ‘brand retune’, Häagen-Dazs is working its fresh positioning into its 2017 Wimbledon activation with an integrated campaign spanning athlete ambassadors, product giveaways, social media work and featuring a design partnership with the fashion brand named after Swedish tennis legend Björn Borg. The up market ice cream brand has teamed up with the sports… Continue reading Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon
