Mid September saw the doors open on a unique Dutch pop-up shop, created by Björn Borg, where the customers could swap drugs for sportswear. The ‘Chase the Exerhighs’ concept used the clothing retailer aims to drive home the message that you don’t need drugs to get high: similar feel-good substances are released in your… Continue reading Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear
