The Swedish sportswear company Bjorn Borg worked with a neurologist to combine exercise and classical music on a campaign called ‘Smartness’ which takes a creative approach to exploring what happens in our brains when we work out. Launched on 9 September, the initiative is based on the idea that both training and classical music… Continue reading Sportswear Brand Bjorn Borg’s Smart Symphony Is Optimized To Improve Workouts
Tag: NORD DDB
Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear
Mid September saw the doors open on a unique Dutch pop-up shop, created by Björn Borg, where the customers could swap drugs for sportswear. The ‘Chase the Exerhighs’ concept used the clothing retailer aims to drive home the message that you don’t need drugs to get high: similar feel-good substances are released in your… Continue reading Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear
