KNVB and Dutch women’s football sponsor ING launched a gender equality activation titled ‘Doelen voor Gelijke Kansen / Goals for Equal Opportunities’ leveraging spiking female football interest ahead of the FIFA 2023 Women’s World Cup. ING’s campaign aims to put highlight the gender inequalities in the game and the challenges the Dutch women’s national… Continue reading ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality
Tag: Holland
Adidas & AFC Ajax Third Kit Bob Marley Tribute Promoted Via ‘Don’t Worry About a Thing’ Campaign
Dutch football giant AFC Ajax and official kit supplier Adidas paid homage to Bob Marley with the launch of the team’s third kit in August through a campaign called ‘Don’t Worry About A Thing’. Most football supporters have adopted a (often random) song for their team which they belt out in unison at big… Continue reading Adidas & AFC Ajax Third Kit Bob Marley Tribute Promoted Via ‘Don’t Worry About a Thing’ Campaign
Rabobank’s ClubSupport ‘A Club Is More Than Just A Club’ Supports Dutch Sports Associations
The bank’s annual support programme – which also leverages its TeamNL Olympic partnership – offers Dutch sports clubs and associations a needed helping hand amidst the Covid-19 crisis, Rabobank has restarted its annual ‘ClubSupport’ initiative across The Netherlands. From 31 August, the finance giant’s 360-degree campaign supports sports clubs and associations across the country… Continue reading Rabobank’s ClubSupport ‘A Club Is More Than Just A Club’ Supports Dutch Sports Associations
ABN AMRO Activates World Tennis Tournament Title Sponsorship Via ‘Game Changers’ Eco Initiative
World Tennis Tournament title sponsor ABN AMRO blended three pillars – tennis, passion and sustainability – into a multi-faceted ‘Game Changers’ activation which turned 50,000 tennis balls destined for landfill into three different products and a playground. Objectives ABM Amro has been the main sponsor of The Netherland’s biggest tennis tournament since it… Continue reading ABN AMRO Activates World Tennis Tournament Title Sponsorship Via ‘Game Changers’ Eco Initiative
‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
Energiedirect.nl used its rights as PSV Eindhoven’s main sponsor to create a fan specific energy product for PSV supporters which included football and club related benefits as the utility sought to reduce churn and drive sales in the region. Launched through a multi-channel campaign that spanned a stadium installation, pitch side LEDs, a… Continue reading ‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear
Mid September saw the doors open on a unique Dutch pop-up shop, created by Björn Borg, where the customers could swap drugs for sportswear. The ‘Chase the Exerhighs’ concept used the clothing retailer aims to drive home the message that you don’t need drugs to get high: similar feel-good substances are released in your… Continue reading Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear
Iris Amsterdam’s Footie Tissues Help Dutch Fans Dry Their Eyes During The FIFA World Cup
Launched in the middle June as the FIFA World Cup kicked off, creative agency Iris Amsterdam rolled out its own agency campaign to leverage Russia 2018 in the form of a set of branded, football themed orange tissue boxes. Illustrated with some of the most iconic moments in the history of the Netherlands national team,… Continue reading Iris Amsterdam’s Footie Tissues Help Dutch Fans Dry Their Eyes During The FIFA World Cup
Heineken & DJ Armin Van Buuren’s ‘Drink More/Dance Slow’ Social Experiment
Dance More, Drink Slow (#DMDS) is a Heineken responsible drinking campaign spanning 12 markets aimed at testing the hypothesis that the better the music, the more likely people are to hit the dance floor, and consequently drink less. The music and dance led initiative was not a classic sponsorship, but rather a partnership between… Continue reading Heineken & DJ Armin Van Buuren’s ‘Drink More/Dance Slow’ Social Experiment
Heineken Champs League Interview-Campaign Viral
These days jobs are scarce and candidates are plentiful. So how do event and sponsorship departments make sure they are picking the best talent from thousands of applications? By being extraordinarily unorthodox! At least that’s how Heineken approached its task of choosing the best individual from the 1734 applications for a marketing internship. … Continue reading Heineken Champs League Interview-Campaign Viral
