Hindware, a leading Indian bathroom fittings and sanitary ware manufacturer leveraged its twin IPL team sponsorships with Royal Challengers Bangalore and Punjab Kings through a player-fronted 360-degree campaign titled ‘Hotel Like Bathrooms’ spanning TV, digital, social, OTT, print, radio, and out-of-home activations The marketing burst, conceptualized by Mullen Lintas, highlights the aspirations of contemporary… Continue reading Hindware Leverages Royal Challengers Bangalore & Punjab Kings IPL Tie-Ups Via Player Fronted ‘Hotel Like Bathrooms’ Campaign
Tag: Homeware
Bedding Brand Snooze’s Sports Star Influencer BedGear Campaign Targets Athletes & Fans
A late February influencer campaign from bedding specialist Snooze, developed in harness with Publicis Sport & Entertainment, promotes its BEDGEAR product range and is fronted by a set of spots starring Olympic swimming champion Kyle Chalmers and AFLW star Abbey Holmes. The video-led content, which spans social media and runs on AthletesVoice network (a… Continue reading Bedding Brand Snooze’s Sports Star Influencer BedGear Campaign Targets Athletes & Fans
Duracell Digital Video Series Activates Chelsea FC’s First Short-Term Brand Partnership
December saw battery brand Duracell become the first brand to sign-up to one of Chelsea FC’s trial, short-term brand partnerships Chelsea stars Mason Mount, Michy Batshuayi and Callum Hudson-Odoi fronted the launch video: a straightforward scene set in Chelsea’s gym, which sees Hudson-Odoi talk up his Duracell battery charger as he watched highlights of… Continue reading Duracell Digital Video Series Activates Chelsea FC’s First Short-Term Brand Partnership
Iris Amsterdam’s Footie Tissues Help Dutch Fans Dry Their Eyes During The FIFA World Cup
Launched in the middle June as the FIFA World Cup kicked off, creative agency Iris Amsterdam rolled out its own agency campaign to leverage Russia 2018 in the form of a set of branded, football themed orange tissue boxes. Illustrated with some of the most iconic moments in the history of the Netherlands national team,… Continue reading Iris Amsterdam’s Footie Tissues Help Dutch Fans Dry Their Eyes During The FIFA World Cup
