LoanDepot, the Official Mortgage Provider of MLB and Presenting Sponsor of the ALCS and NLCS added a further $115,000 during the playoffs to the $550,000 it raised for the Boys & Girls Clubs of America during its regular season ‘Home Means Everything’ runs batted in (RBI) fund raising activation. By the time the final… Continue reading loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America
Tag: Digital Video
The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020
A new integrated ad campaign from UK national tabloid The Sun is built around the power of football to bring people together and unite the nation running under the copy line ‘Eur All Invited’. The multi-channel campaign launched in 6 June and runs through the tournament until 11 July and spans TV, VOD, radio,… Continue reading The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020
Envision Virgin Racing ‘Together For Our Planet’ Campaigns Promotes New Partnership With COP26
Formula E team Envision Virgin Racing is using its values, mission and its electric race cars to promote the environment and encourage global action against climate change through a new partnership with COP26. Launched on 14 January, the campaign is linked to the UK government’s build-up to the COP26 event: an environmental summit to… Continue reading Envision Virgin Racing ‘Together For Our Planet’ Campaigns Promotes New Partnership With COP26
Liverpool FC & New Balance > We Got Now – Sadio Mane
On 25 June, minutes after the club confirmed its first Premier League trophy, outgoing Liverpool FC shirt supplier New Balance celebrated the club’s first domestic title in 30 years with a spot starring player ambassador Sadio Mane: “This is Sadio. You might think he’s quiet, but he’s the loudest footballer in the world.” While… Continue reading Liverpool FC & New Balance > We Got Now – Sadio Mane
Toyota’s 8-Piece ‘In Crazy We Believes’ Activates 28-Year Emirates Team New Zealand Tie-Up
Toyota celebrated its 28 years of unwavering belief in and enduring support for Emirates Team New Zealand with an eight-piece, multi-channel sailing activation called ‘In Crazy We Believe’. The campaign, developed in harness with creative agency Saatchi & Saatchi and Assembly, will roll out through the year across TV, digital video, social media and… Continue reading Toyota’s 8-Piece ‘In Crazy We Believes’ Activates 28-Year Emirates Team New Zealand Tie-Up
Tittle Sponsor Guinness Pens A Social-First ‘Love Letter’ To Bring The Six Nations Together
To mark the second year of its Six Nations title sponsorship, Guinness wrote a love letter to the Six Nations Championships ahead of kick-off. The social-first activation, launched on 1 February, aims to highlight the power of sport to bring the nations together. With the copy line ‘rivals for 80 minutes, friends forever’,… Continue reading Tittle Sponsor Guinness Pens A Social-First ‘Love Letter’ To Bring The Six Nations Together
Duracell Digital Video Series Activates Chelsea FC’s First Short-Term Brand Partnership
December saw battery brand Duracell become the first brand to sign-up to one of Chelsea FC’s trial, short-term brand partnerships Chelsea stars Mason Mount, Michy Batshuayi and Callum Hudson-Odoi fronted the launch video: a straightforward scene set in Chelsea’s gym, which sees Hudson-Odoi talk up his Duracell battery charger as he watched highlights of… Continue reading Duracell Digital Video Series Activates Chelsea FC’s First Short-Term Brand Partnership
Ozil, Oxlade-Chamberlain & Mustafi Compete In The ‘Cooper Tire Reaction Challenge’
As the season reaches a climax, Arsenal Football Club’s official tire partner Cooper Tire is leveraging its rights by testing player reaction speeds and accuracy in a campaign called ‘The Cooper Tire Reaction Challenge’. Attacking midfielders Alex Oxlade-Chamberlain and Mesut Özil lined-up with defender Shkodran Mustafi to showcase their dead ball accuracy. The challenge… Continue reading Ozil, Oxlade-Chamberlain & Mustafi Compete In The ‘Cooper Tire Reaction Challenge’
Stylish, Eccentric Art House Adidas ‘Original Is Never Finished’ Ad Relaunches EQT Line
Adidas Originals rolls out a new campaign centered around originality and creativity and a provocative approach to contemporary streetwear culture in order to relaunch its EQT footwear line. The global initiative is spearheaded by a sexy and stylish 90-second ‘original Is Never Finished’ spot set to the remixed Frank Sinatra classic ‘My Way’ and… Continue reading Stylish, Eccentric Art House Adidas ‘Original Is Never Finished’ Ad Relaunches EQT Line
PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’. The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
