Adidas Celebrates Global Soccer Stars’ Resilience Via Long-Form Content Series ‘Unfair Advantage’

To celebrate the steely determination and resilience of the world’s top footballers to inspire the next generation of players, February saw Adidas Football launch a new long-form content series called ‘Unfair Advantage’.   Created in harness with agency We Are Social Sport (with production by We Are Social Studios), this four-part film series is fronted… Continue reading Adidas Celebrates Global Soccer Stars’ Resilience Via Long-Form Content Series ‘Unfair Advantage’

Tittle Sponsor Guinness Pens A Social-First ‘Love Letter’ To Bring The Six Nations Together

To mark the second year of its Six Nations title sponsorship, Guinness wrote a love letter to the Six Nations Championships ahead of kick-off.   The social-first activation, launched on 1 February, aims to highlight the power of sport to bring the nations together.   With the copy line ‘rivals for 80 minutes, friends forever’,… Continue reading Tittle Sponsor Guinness Pens A Social-First ‘Love Letter’ To Bring The Six Nations Together